Wen Liu, Qiumin Chen and Weijie Kang 嘅作品 Deng Long Ji 酒類包裝

由設計師 Wen Liu, Qiumin Chen and Weijie Kang 創作嘅 Deng Long Ji 酒類包裝係備受推崇嘅 2021 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2021

Deng Long Ji 酒類包裝

由 Wen Liu, Qiumin Chen and Weijie Kang

客戶: Changyu

包裝類別嘅 A' Design Award 銅獎得獎者

19,755

經驗證嘅獲獎者

驗證設計 #119519 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Deng Long Ji 酒類包裝

燈籠記係一款專為中國酒品牌設計嘅酒類包裝。瓶身造型取材自傳統中式燈籠,呢種形態向來與繁榮同慶祝相關聯。瓶蓋以中式窗花圖案裝飾。禮盒採用經燒製處理嘅裝飾亞加力製成,酒瓶則以經燒製處理嘅裝飾玻璃製成。禮盒尺寸為109.02 x 109.02 x 280.5毫米。呢個設計以當代中式美學嚟呈現酒品,旨在改變大眾對酒純粹係西方產物嘅固有印象。

榮譽認可

關於A' Design Award 銅獎

Deng Long Ji 酒類包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Deng Long Ji 酒類包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Deng Long Ji 酒類包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Lantern, the most representative shape in China, its auspicious meaning and festive shape have long been deeply rooted in the hearts of the people, and it has become a symbol of Chinese culture. While design is an art that travels time and space, expressing meaning with form.Designers want to express the beauty of Chinese culture from the contemporary perspective. By reinventing "Deng long" while boldly adopting new Chinese elements, making it more oriental charm and novel.
尺寸同包裝: Box: Width 109.02mm*Depth 109.02mm*Height 280.5mm
Bottle: Width 87.4mm*Depth 87.4mm*Height 247.1mm
標籤: New oriental aesthetics, Guochao, Denglong, Wine packaging, Wine
生產技術: The box is made of decorating firing acrylic, and the bottle is made of decorating firing glass.
設計挑戰: The inherent perception of wine among consumers is an imported,elegant and dignified product. While confusion is the starting point for our understanding of the world, searching is the process by which we change the world. Everyone is looking for their own answers. In fact, the answers are all around us, and we ignore them. To discover the beauty of "oneself" and seek the wine of New Oriental Aesthetics.
研究: Chinese aesthetics are strong and profound. Designers finally leveraged the auspicious culture of Chinese lanterns to create a wine with new oriental aesthetics, which broke the inherent perception of consumers and became an existence value that cannot be ignored in the market, also a time and space aesthetic travel.
靈感: Zhang Qian's mission to the Western Regions had introduced wine into China, also witnessed the prosperous period of China and integrated into Chinese civilization. People inherently recognize that wine is a symbol of the West, and this recognition gives wine a sense of distance from the East. We reshape wine in the way of Chinese fashion, and create an oriental era of wine with cultural confidence and continuous innovation.
項目時長: 2019-08~2020~01 Shenzhen, China
操作流程: From the bottle shape to the gift box, it is leaded by brand culture. The bottle shape evolved from lanterns. It not only deconstructs rationally, but also gives people a beautiful visual enjoyment. The bottle cap embellishes the entire design with exquisite Chinese window flower patterns, which makes the whole design owns more rhythm and specificity. Taking inspiration from the Chinese lantern culture, which means prosperity and celebration, and starting from the unique creativity of the brand, designers create a "classic" wine that walks with the time and space.
團隊成員: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijun Liu
Designer: Weijie Kang