QingJing 茶葉包裝

由 Xue Jiang

客戶: 869 School of Design

包裝類別嘅 A' Design Award 銅獎得獎者

9,652

經驗證嘅獲獎者

驗證設計 #119556 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 QingJing 茶葉包裝

清靜係一款為中國岩茶而設計嘅包裝。呢個名取自中國古典文獻,寓意寧靜與冥想。表面圖案以水墨畫為基礎,根據觀看角度嘅唔同,畫面可以睇成蝴蝶,亦可以睇成佛像。六組圖像從唔同角度創造出唔同嘅視覺效果。茶葉盛放喺陶瓷罐入面,因為陶瓷唔會同茶葉產生化學反應,亦唔會吸收茶葉嘅香氣。流線型嘅罐身同貼合嘅蓋子,令開合更加方便。

榮譽認可

關於A' Design Award 銅獎

QingJing 茶葉包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計QingJing 茶葉包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。QingJing 茶葉包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: We are working on a packaging design for Chinese rock tea, named Qingjing Tea. Quiet English is Meditation, which means meditation. Connect with the stillness in Buddhism through butterfly sound. The six groups present different visual effects through different perspectives.
尺寸同包裝: Outer packaging 32mm x64mm x67mm
Inner packaging 29mm x33mm x62mm
標籤: Tea, tea cans, packaging boxes, Chinese style, ink, buddha, zen, butterflies, product design, packaging design.
生產技術: According to the characteristics of rock tea, we use a relatively strong ceramic pot as its packaging material. It neither chemically reacts with tea nor absorbs the tea fragrance of rock tea, and it can make the fragrance of rock tea exude to a greater extent.
Regarding the appearance of the tea pot, we have made a streamlined design to form a combination device between the pot body and the lid body, so that the pot body with a cavity and the lid body set on the pot body are fitted with each other to facilitate closing and opening. The effect of.
設計挑戰: n designing the appearance of this product, we redefine and design it in order to better distinguish it from the appearance of the conventional popular tea cans. From the black porcelain tank body, streamlined bottle body, to the mouth design, the length, width, height, details and material of the tea tank, etc. All re-adjusted and changed to create a tea pot appearance that more in line with our definition and meaning.
研究: Research methods: market research, clarify design goals, design directions, and material functions, etc. According to the survey, sketching is carried out. Improve and product modeling, and finally select products and product colors suitable for consumer consumption for product rendering output.
In the early stage of the design, we conducted a lot of ink and wash experiments, and in the later stage we mainly used Ps, Ai, Maya, C4D and other software.
靈感: We are working on a packaging design for Chinese rock tea, named Qingjing Tea. Quiet English is Meditation, meaning meditation and meditation. Qingjing tea is taken from the word "Qingjing" in the Qingjing Jing. "Introspection of its heart, heart without its heart. Appearance of its shape, shape without its shape" is selected from the Qingjing Jing. Dieyin and Buddhism are related through static. The works present different perspective effects through different perspectives.
項目時長: The project started in Dalian, Liaoning Province, China in January 2020 and will be completed in March 2020.
操作流程: "Qingjing Tea" is a unique tea product. In the era of saturated products with touch screens, we are committed to exploring practical interactions. By considering appropriate processing techniques and production methods, we can better let people feel the taste of Chinese tea. Zen has a lingering charm, and it feels pure and pure when watching and tasting tea.
團隊成員: Creative Director:Xue Jiang
Designer:Jing Hu
Model Design:Mohan Liu
Illuetrator:Min Li