由設計師 Toshiki Okada 創作嘅 Have A Good Tea 茶包裝係備受推崇嘅 2021 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2021

Have A Good Tea 茶包裝

由 Toshiki Okada

客戶: Zikkichi Co.,Ltd.

包裝類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #119804 嘅獲獎狀態

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色彩

設計

關於 Have A Good Tea 茶包裝

《Have A Good Tea》係一款為日本歷史名城川越出產嘅風味茶而設計嘅包裝。呢個茶盒裝有櫻花味同夜櫻味嘅茶葉,專為賞櫻季節而設計。盒身以手繪水彩插畫描繪當地風景,標誌部分則採用凹凸壓印工藝,令其與背景圖案分隔開嚟。茶盒設計易於手持,採用可回收嘅高質素啞面紙張製成,並可拆解以便回收再造。呢個設計旨在向年輕一代推廣茶文化。

榮譽認可

關於A' Design Award 銅獎

Have A Good Tea 茶包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Have A Good Tea 茶包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Have A Good Tea 茶包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.
尺寸同包裝: (W)85mm x (D)20mm x (H)150mm
標籤: Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
生產技術: To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.
設計挑戰: The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
研究: This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
靈感: Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.
項目時長: This project started in october 2018 in Kawagoe and finished in February 2019.
操作流程: The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
團隊成員: Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa
圖片來源: All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada