由設計師 Ximena Ureta 創作嘅 Diablo Black 酒標係備受推崇嘅 2021 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2021

Diablo Black 酒標

由 Ximena Ureta

客戶: Concha y Toro

包裝類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #119906 嘅獲獎狀態

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色彩

設計

關於 Diablo Black 酒標

Diablo Black 係一款為智利馬烏萊產區葡萄酒設計嘅酒標。呢個酒標以魔鬼作為主體圖像，展現出一種黑暗、神秘而又高雅嘅氣質。錐形酒標採用膠印，喺自黏材料上印上七種專色，並以啞光金箔、燙印同緞面UV光油作為表面處理。為咗喺光亮嘅金箔上印出色彩，我哋做咗反覆嘅測試，令到面部喺黑色、紅色同金色之間浮現，呈現出一種焦灼嘅效果。呢個設計將葡萄酒傳統同現代品牌精神融為一體。

榮譽認可

關於A' Design Award 銀獎

Diablo Black 酒標是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Diablo Black 酒標將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Diablo Black 酒標是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Diablo Black is a wine that combines the tradition of the acclaimed terroir of Maule, southern Chile, with superior winemaking know-how. With grapes that have ripened to perfection, it has delicious notes of black fruits, and is generous, flavorful, dark and mysterious. Diablo is enriched by the earth and energized by its molten core.
尺寸同包裝: Conical label. Upper width: 10.60 mm. Lower width: 10 mm. Height: 12.20 mm
標籤: Diablo Black, Diablo Red, Concha y Toro, Ximena Ureta, wine packaging, label design,Chilean wine, packaging.
生產技術: Label: Offset printed in 7 special colors on Estate #8 - Self-adhesive, pantone Black, pantone 438U, pantone 1935U, pantone 877U, pantone 109U, pantone 433U, matt gold foil, stamp and UV Satin varnish.
設計挑戰: The creative challenge for Diablo Black was to visually represent the Devil’s mysterious, intriguing, sophisticated, irreverent, dark and elegant personality: a personality that would produce a strong attraction to the extraordinary. To combine the tradition of the wine industry and the modernity of the brand's spirit. The challenge for a label like this is to design a packaging that could appeal several markets in the world.
研究: The difficulties in the technical delivery for this project were very demanding. Several tests were made to achieve, among many things, the printing of the colors on shiny gold foil, so that the Devil's face could be seen between blacks, reds and gold foil with a burnt appearance.
靈感: Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
項目時長: The project started in March 2019 in Santiago, Chile. It was launched in March 2020.
操作流程: The brand focuses on the most daring and demanding consumers, who value brands that set them apart as unique individuals. They select wines based not only on their quality or winemaking characteristics, but also on the values that the brand stands for. They care about their image and seek out brands that can contribute something to their personal style, with value proposals that go beyond the product itself, expanding to include a broader experience.
團隊成員: Art direction and design: Ximena Ureta, Production: Juan Rojas, Printing: Acrus CCL Chile.
圖片來源: Image #1: Macarena Álvarez, Image #2: Macarena Álvarez, Image #3: Macarena Álvarez, Image #4: Macarena Álvarez, Image #5: Macarena Álvarez