Jimmy Chew 嘅作品 Sogurt With Love and All Things Good 冷凍乳酪包裝

由設計師 Jimmy Chew 創作嘅 Sogurt With Love and All Things Good 冷凍乳酪包裝係備受推崇嘅 2021 A' Design Award 鐵獎得獎作品，獲獎類別為包裝設計。

鐵包裝· 2021

Sogurt With Love and All Things Good 冷凍乳酪包裝

由 Jimmy Chew

客戶: Sogurt

包裝類別嘅 A' Design Award 鐵獎得獎者

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經驗證嘅獲獎者

驗證設計 #119936 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Sogurt With Love and All Things Good 冷凍乳酪包裝

Sogurt With Love and All Things Good係一款冷凍乳酪雪糕杯嘅包裝設計。設計採用清新色調，展現親切、輕鬆而優雅嘅品牌形象。疊加嘅插畫將每款精心調配口味入面嘅主要材料融合，賦予其擬人化嘅表現形式。字體、圖標同版面經過精心編排，令產品資訊清晰易讀。舊包裝嘅塑膠蓋亦已改為紙蓋。每個杯容量為125毫升，闊度為74毫米。

榮譽認可

關於A' Design Award 鐵獎

Sogurt With Love and All Things Good 冷凍乳酪包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Sogurt With Love and All Things Good 冷凍乳酪包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Sogurt With Love and All Things Good 冷凍乳酪包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
尺寸同包裝: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
標籤: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
生產技術: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
設計挑戰: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
研究: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
靈感: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
項目時長: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
操作流程: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
團隊成員: Creative Director : Jimmy Chew
Designer : Jimmy Chew
圖片來源: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.