Baoquan Luo and Zhiwei Lv 嘅作品 FM993 30th 周年紀念標誌

由設計師 Baoquan Luo and Zhiwei Lv 創作嘅 FM993 30th 周年紀念標誌係備受推崇嘅 2021 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2021

FM993 30th 周年紀念標誌

由 Baoquan Luo and Zhiwei Lv

客戶: Lance Design

平面類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #119938 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 FM993 30th 周年紀念標誌

FM993 30週年是為廣東廣播電視台993音樂之聲30週年台慶所設計的紀念標誌。標誌以電台訊號作為主要視覺元素,運用正負形手法將數字993及30融入電波圖案之中。整體構圖糅合了聲波、流星雨、五線譜及放射狀煙花等元素。標誌主要以金屬物料製作,亦可選用亞加力物料。從正面觀看時圖案清晰可見,從側面觀看則呈現半圓形、多層次的浮雕效果。

榮譽認可

關於A' Design Award 銅獎

FM993 30th 周年紀念標誌是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計FM993 30th 周年紀念標誌將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。FM993 30th 周年紀念標誌出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Designed for the 30th anniversary of 993 Music FM of Guangdong Radio and Television, this logo is themed with a 30-year journey of music, radio transmitting sounds of stars to express the eternal love for music. Focusing on the radio signal as the major visual element, it seamlessly integrates the numerals 993 and 30 in the radio pattern, thus exemplifying the 30-year course of development of the Music FM.
尺寸同包裝: 250*20mm, 50*50mm, 120*80mm
標籤: Visual communication design, logo design, radio station, music, meteor, airwaves
生產技術: The logo of 993 MUSIC FM 30th is mainly made of metal, with the round-headed cylinder of one big end and one small end fused together in a misplaced yet orderly manner through the three-dimensional composition. Acrylic can also be adopted based on the specific occasion. The logo is clear and conspicuous when viewed from the front while appearing to be a semi-circular, multi-layered embossment when viewed from the side, yielding a strong sculptural sense with unique artistic and ornamental value.
設計挑戰: Due to the outbreak of the COVID-19 epidemic in 2020, the budgets, decorations and models of myriad offline activities during the project launch and implementation failed to meet the initial standards perfectly. Therefore, the design team came up with a large number of additional supporting elements to make the implementation easier and enhance the promotional results.
研究: In commemoration of the 30th anniversary, the designer also incorporated the 30th anniversary celebration. Love Music into various other supporting logos in addition to the simple, concise logo. For example, the letter I of the iconic Canton Tower was used as a reference, with the sound of stars and heart being fused into one icon to reinforce the element of love within the theme.
靈感: The composition of elements in this logo stems from sound waves, meteor showers and staves, while the layout is inspired by radial fireworks and the sound waves during traveling. The numerals 993 and 30 are fused within by the positive and negative shapes of the graphics to yield a tangible and virtual visual effect.
項目時長: The design of the work started in November 2020 and was officially put into use in January 2021.
操作流程: The work is richly colored, coupled with simple patterns and clear directionality. As an icon for the 30th-anniversary celebration, the logo should convey to the public a positive and festive atmosphere according to the designer. Globally speaking, the elements of trumpets and fireworks constitute the most common festive items, whose abundant colors serve to refrain from the monotony of expression of feelings.
團隊成員: Designer: Baoquan Luo
Zhiwei Lv
Jiaming Feng