Mingniang 饮品包装

由 Manling Lin

客戶: Diga Creative Design

包裝類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #121196 嘅獲獎狀態

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色彩

設計

關於 Mingniang 饮品包装

茗酿係一款为中国白酒结合浓缩茶精而设计嘅包装,呢款白酒融合咗浓缩茶精嘅特色。樽身以玻璃制成,内嵌一片薄金属片,背面刻有山水图案,透过光线折射得以呈现。包装仲运用咗亚克力、自黏标签、丝网印刷同水晶樽盖去完善整体设计。流畅嘅线条从上望似湖水波纹,从下望则令人联想到茶香四溢。生态绿色调传递出呢款饮品健康养生嘅主题。包装尺寸为150毫米x150毫米x338毫米。

榮譽認可

關於A' Design Award 銅獎

Mingniang 饮品包装是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Mingniang 饮品包装將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Mingniang 饮品包装出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This type of packaging is made for a healthy liquor from Luzhoulaojiao. This liquor uses modern biological enzymolysis technology to extract concentrated tea essence to achieve the perfect fusion of tea and wine. The design needs to convey the effects of green ecology and health preservation. The smooth lines resemble the flowing lake water and the fragrance of tea. The ecological greenness implicitly expresses the image of lake water and tea leaves.
尺寸同包裝: 150mm×150mm×338mm
標籤: chinese baijiu , aroma of tea , practices of chinese way of wellbeing , lake water
生產技術: Acrylic, self-adhesive, silk screen, glass bottle combined with embedded metal flakes, crystal cover
設計挑戰: This work aims to transfer chinese traditional culture more completely to the world, and make people love chinese traditional culture more. Many attempts were made in the design process. Finally, we chose to break through the original expression of liquor and skillfully combine it with glass with thin metal sheet. However, the proofing of the back sheet metal needs to be carefully made, and the shape needs to be constantly adjusted. It takes some time to consider how to combine the two materials perfectly. However, the new approach will certainly bring difficulties. Designers must constantly spread their national culture to the world in new ways of expression.
研究: At present, chinese baijiu is facing the consumption upgrade, and ordinary people pay attention to drinking less and drinking well, that is, drink healthily. Luzhoulaojiao keeps pace with the times, builds healthy liquor, creates an ecological green visual impression in design and improves communication efficiency with consumers.
靈感: Mingniang is a kind of health chinese baijiu under Luzhoulaojiao. Tea was refined into wine.Packing skillfully uses the chinsese freehand handed down from chinese painting to present a picture with practices of chinese way of wellbeing . Looking from the bottom up, it is the aroma of tea . Seen from top to bottom, it is the flowing water of Jiangyang , magnificent and restrained. Under the refraction of glass, it is smooth and the lines are flowing. Ecological green reflects the form and spirit of Mingniang.
項目時長: 2020.05-2021.05
操作流程: The works break through the original expression of liquor, combine the thin metal sheet with glass, carve the landscape painting on the back, skillfully convey the oriental charm, and enjoy the scenery under the refraction of light, which is convenient for serialization in business.
團隊成員: Manling Lin