由設計師 Ana Mrazek Lugarov 創作嘅 Chef's 啤酒標籤係備受推崇嘅 2021 A' Design Award 鐵獎得獎作品，獲獎類別為包裝設計。

鐵包裝· 2021

Chef's 啤酒標籤

由 Ana Mrazek Lugarov

客戶: atelier ANII

包裝類別嘅 A' Design Award 鐵獎得獎者

12,737

經驗證嘅獲獎者

驗證設計 #121561 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Chef's 啤酒標籤

Chef's係一款專為大廚、釀酒師同埋啤酒釀造師合作釀製嘅啤酒而設計嘅標籤。呢款啤酒結合咗啤酒同紅酒嘅特色，主要係為高級餐飲市場而設計。標籤延續咗紅酒標籤嘅視覺語言，用簡約嘅版面設計、優質嘅物料，配合一款兼具現代感同經典感嘅優雅字體。設計靈感源自傳統廚師制服——一件配有黑鈕扣嘅白色雙排扣外套，而金色線條則帶出精緻高雅嘅感覺。標籤採用膠印技術，並喺帶有紋理嘅無塗層紙張上加上燙金同立體上光處理。

榮譽認可

關於A' Design Award 鐵獎

Chef's 啤酒標籤是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Chef's 啤酒標籤將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Chef's 啤酒標籤因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
尺寸同包裝: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
標籤: beer, beer label, minimalistic design, elegant, sophisticated, label design
生產技術: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
設計挑戰: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
研究: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
靈感: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
項目時長: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
操作流程: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.