由設計師 Wang Jinsheng 創作嘅 Peaceful 香薰茶包装係備受推崇嘅 2021 A' Design Award 鐵獎得獎作品，獲獎類別為包裝設計。

鐵包裝· 2021

Peaceful 香薰茶包装

由 Wang Jinsheng

客戶: Yunnan Tech & Besiness University

包裝類別嘅 A' Design Award 鐵獎得獎者

16,122

經驗證嘅獲獎者

驗證設計 #122731 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Peaceful 香薰茶包装

《静好》係一款香薰茶嘅包装设计。外盒印有手绘图案,画中女子身穿旗袍——中国传统女性服饰,布料上融入咗花卉图案。呢幅插画以凹版印刷技术印制喺铝罐嘅罐盖之上。包装分为盒盖同盒身两部分，方便小罐轻松开启、取出同展示。罐内嘅铝箔可以防潮，有效保护茶叶品质。设计更提供三种口味组合，满足唔同消费者嘅口味需求。

榮譽認可

關於A' Design Award 鐵獎

Peaceful 香薰茶包装是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Peaceful 香薰茶包装將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Peaceful 香薰茶包装因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Cheongsam and scented tea are basically exclusive to women in China. This packaging design uses a beautiful woman wearing a cheongsam as the outer packaging of the scented tea, and uses synesthesia to give users an elegant, quiet and beautiful association with scented tea.
尺寸同包裝: Width 75mm x Length 200mm x Height 45mm
標籤: Cheongsam, Scented Tea, Classical, Elegant, Tradition
生產技術: The hand-painted pattern is made into the cover of the aluminum can packaging by gravure printing. The performance of the protective layer and the adhesive layer also have physical and chemical indicators, so that the aluminum foil that protects the tea has good barrier properties, hygienic safety, heat sealability and good physical and mechanical properties.
設計挑戰: There are many women-related products. How to choose an element that is more appropriate than the scented tea as the packaging pattern is the most challenging part of the whole design. After many selections, we finally chose cheongsam. The function of cheongsam to show the unique beauty of women echoes the beauty of scented tea. Through adjustment and combination, we have integrated floral patterns on the fabric of the cheongsam, as an embellishment of the cheongsam, blending with the main body, conveying the femininity of women, and reflecting the sweetness and softness of scented tea.
研究: This design is inspired by the unique Chinese costumes-cheongsam, cheongsam and flowers all have intuitive associations with women. The content of this package is scented tea, so the combination of cheongsam and flowers is used to highlight the feminine beauty, and the picture is soft and unified.
Nowadays, Chinese retro style is more popular, and these elements are deeply loved by some young people. Cheongsam is one of the traditional Chinese quintessence. While promoting flower tea, it also serves as a publicity and protection for traditional culture. Let more young people understand the excellent Chinese traditional culture.
靈感: The packaging uses beauties wearing cheongsam as the main element, so that the target group of scented tea has a clear understanding. The color of the packaging is stable and classic, harmonious and unified with the taste of the target user.
項目時長: The project started in September 2020 in Kunming and finished in March 2021 in Kunming
操作流程: The package is composed of two parts: a box cover and a box body. This structure is convenient to open and easy to take out and display the tea can. The inner packaging is packaged in a small can, and the aluminum foil material can effectively prevent the scented tea from getting damp. The meticulous illustration pattern highlights the fine quality of the small box packaging. Three different flavors of scented tea can be randomly combined according to the needs of users to meet the diverse needs of consumers.
團隊成員: Wang Jinsheng
Xie Jin
Feng Meiyan
Chen Shiguang
Lin Hai
Deng Shaobiao
圖片來源: Image#1: Illustrator Wang Jinshengi, 2020.