由設計師 Tiger Pan 創作嘅 Niulanshan 酒瓶包裝 係備受推崇嘅 2021 A' Design Award 銀獎 得獎作品，獲獎類別為 包裝設計。
銀包裝· 2021
Niulanshan 酒瓶包裝
客戶: Beijing Chuangyitang Sales Co., Ltd.
包裝 類別嘅 A' Design Award 銀獎 得獎者
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經驗證嘅獲獎者
驗證設計 #123934 嘅獲獎狀態設計
關於 Niulanshan 酒瓶包裝
牛欄山係一款中國白酒品牌嘅限量版包裝設計，為牛年而推出。酒瓶用玻璃製造，包裝盒則以木材製成。設計避開寫實手法，採用現代而抽象嘅造型。瓶身上一道刀削般嘅直線，象徵牛隻剛健嘅體魄同埋堅毅不屈嘅性格。品牌標誌只保留書法字「牛」，即係牛嘅意思。最後一筆刻意延長，寓意中文詞語「牛到底」，寄託達成目標嘅祝願。設計旨在吸引年輕消費者。
榮譽認可
關於A' Design Award 銀獎
Niulanshan 酒瓶包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Niulanshan 酒瓶包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Niulanshan 酒瓶包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Chinese have lots of love for Zodiac. NiuLanShan is one of China's leading liquor brands. As its name suggests, the Year of the Ox 2021 is a special year for NiuLanShan. Focused on escaping from old-fashioned realism, the design is more modern and abstract. The sliced straight line of the body conveys a tough carcass and the uncompromising spirit of an Ox.
Regarding the brand design, by extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end". - 尺寸同包裝
- Size: 92.5*393mm(bottle), 182*435*128mm(box); Produce cost: 10USD; Retail Price: 150USD.
- 標籤
- Chinese Liquor, Baijiu, Zodiac Ox, Niulanshan, Limited Edition
- 生產技術
- The bottle is made of glass and the box is made of wood.
- 設計挑戰
- In mid 2020, Niulanshan has begun planning the launch of Year of the Ox limited edition, not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox", the brand is originated from a golden bull that brings welfare in ancient stories. Niulanshan hopes to ditch realism used in past Zodiac limited editions, aiming to attract young consumers with a contemporary abstract design.
- 研究
- Using 12 as a cycle, each lunar year is represented by an animal, and 2021 is the year of the ox. The 12 zodiac signs and the 24 solar terms constituted an important tool for ancient Chinese to calculate time, predict the weather, and harvest mulberry. Chinese has much love and imagination for the zodiac, and Chinese liquor brands launch limited editions targeting different zodiacs yearly.
- 靈感
- We focused on escaping from old-fashioned realism, using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox.
Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals. - 項目時長
- The project started in April 2020 in Beijing and finished in August 2020 in Shenzhen, and was Launched to market in China in December 2020.
- 操作流程
- Escaped from old-fashioned realism, Niulanshan Limited edition of zodiac OX using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
- 專利
- Copyrights belong to Beijing Chuangyitang Sales Co., Ltd., Year 2021.
- 團隊成員
- Designer: Tiger Pan, Xuedan Xia
Photographer: Kelin Tan
Technical Support: Zhangkun Xie
Project Maneger: Krystal You - 圖片來源
- No.1: Tiger Pan / Xuedan Xia / Kelin Tan
No.2: Tiger Pan / Xuedan Xia / Kelin Tan
No.3: Tiger Pan / Xuedan Xia / Kelin Tan
No.4: Tiger Pan / Xuedan Xia / Kelin Tan
No.5: Tiger Pan / Xuedan Xia / Kelin Tan
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