Ricardo Filipe Lopes da Silva 嘅作品 Smartmoov 品牌形象

由設計師 Ricardo Filipe Lopes da Silva 創作嘅 Smartmoov 品牌形象係備受推崇嘅 2023 A' Design Award 鐵獎得獎作品，獲獎類別為平面設計。

鐵平面· 2023

Smartmoov 品牌形象

由 Ricardo Filipe Lopes da Silva

客戶: Smartmoov

平面類別嘅 A' Design Award 鐵獎得獎者

10,475

經驗證嘅獲獎者

驗證設計 #126213 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Smartmoov 品牌形象

呢個商業模式嘅主要優勢係流動性同埋業務嘅客製化。創業者可以將佢嘅業務調整成一個更加靈活同流動嘅方案，從而提升業務喺市場上嘅覆蓋範圍。品牌透過一套一致嘅視覺系統，以充滿活力同未來感嘅方式呈現呢啲價值觀，藉此啟發目標受眾。

榮譽認可

關於A' Design Award 鐵獎

Smartmoov 品牌形象是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Smartmoov 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Smartmoov 品牌形象因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
尺寸同包裝: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
標籤: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
生產技術: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
設計挑戰: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
研究: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
靈感: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
項目時長: August 2019 to November 2019 in Curitiba, Brazil
操作流程: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.