Tanya Dunaeva 嘅作品 City Ambassadors School 印刷品牌識別

由設計師 Tanya Dunaeva 創作嘅 City Ambassadors School 印刷品牌識別係備受推崇嘅 2022 A' Design Award 銀獎得獎作品，獲獎類別為平面設計。

銀平面· 2022

City Ambassadors School 印刷品牌識別

由 Tanya Dunaeva

客戶: Tanya Dunaeva

平面類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #126443 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 City Ambassadors School 印刷品牌識別

古老街道的每個角落背後都隱藏著有趣的故事，不可能將這座城市與任何一組最小的可識別符號聯繫起來。在研究這座城市時，未來的大使重新發現它，就像學生在學校發現一本入門書一樣。為了建構身份，根據印刷折衷主義的原則，選擇了印刷解決方案：舊民族文字，散佈著草書文字和前衛藝術家的可識別字體。配色方案是簡潔的亮紅色。

榮譽認可

關於A' Design Award 銀獎

City Ambassadors School 印刷品牌識別是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計City Ambassadors School 印刷品牌識別將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。City Ambassadors School 印刷品牌識別是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
尺寸同包裝: Design can be fixed at any staff
標籤: Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
生產技術: The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
設計挑戰: It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
研究: The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
靈感: Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
項目時長: The Project was accomplished during the Summer 2021 in Moscow
操作流程: Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
團隊成員: Leonid Slavin - tutor
Dmitry Chernogayev - curator