由設計師 Nobuya Hayasaka 創作嘅 Zaku Inc. 企業形像係備受推崇嘅 2022 A' Design Award 銀獎得獎作品，獲獎類別為平面設計。

銀平面· 2022

Zaku Inc. 企業形像

由 Nobuya Hayasaka

客戶: Arica Design Inc

平面類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #127734 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Zaku Inc. 企業形像

這個符號有兩個意思。這是公司名稱和公司口號。它由日語漢字字符組成，在公司名稱中讀作“zaku”。漢字也包含創造的意思。古德的手的輪廓是用這個字符形成的，這意味著創造。這樣，公司「Creating Good」的口號就用一個標記表達出來。該標誌表達了公司透過創造性措施為世界創造美好的承諾。

榮譽認可

關於A' Design Award 銀獎

Zaku Inc. 企業形像是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Zaku Inc. 企業形像將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Zaku Inc. 企業形像是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This symbol has two meanings. It is the company name and the company slogan.

It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.

The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark.
尺寸同包裝: The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS
標籤: Typography, Logos, Symbols, Corporate Identity, Logotypes
生產技術: The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.

The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!

Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity.
設計挑戰: The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable.
研究: In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry.
靈感: The designer decided to use the client's company slogan itself as the logo design.

This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name.
項目時長: It opened in Japan in March 2021.
操作流程: The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image.
團隊成員: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Copywriter:Takuma Suzuki