由設計師 Antonia Skaraki 創作嘅 The Wine Barrel Classic 包裝設計 係備受推崇嘅 2022 A' Design Award 鐵獎 得獎作品,獲獎類別為 包裝設計。
鐵包裝· 2022
The Wine Barrel Classic 包裝設計
客戶: The Wine Barrel
包裝 類別嘅 A' Design Award 鐵獎 得獎者
經驗證嘅獲獎者
驗證設計 #129344 嘅獲獎狀態設計
關於 The Wine Barrel Classic 包裝設計
設計師將酒桶呈現於其自然環境——酒桶本身之中。他們運用品酒的符號元素(酒窖、酒桶、流動),打破樽裝酒的刻板印象,設計出能傳遞直接取自酒桶之優質佳釀的包裝,顛覆了優質葡萄酒只能存於玻璃容器中的既有觀念。
榮譽認可
關於A' Design Award 鐵獎
The Wine Barrel Classic 包裝設計是 A' Design Award 鐵獎得主,這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計The Wine Barrel Classic 包裝設計將成為一件備受推崇、令人欽佩且被珍愛的創作,既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐,並擁有與專業知識和才華相結合的稱職技術特性。The Wine Barrel Classic 包裝設計因其嚴謹而受到尊重,旨在提供有助於讓世界變得更美好的生活品質改善。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- A fine wine isn’t necessarily a bottled wine. This was the core of the challenge; to reverse the established idea that quality wine can only exist in a glass container and to bring down the perception that good wine is an unreachable and elitist hobby that can only be enjoyed within a wine expertise context.
A new wine category came up, The wine out of the box, which is the notion of moving wine from the big barrel to a smaller barrel so as to not lose its natural habitat. - 尺寸同包裝
- Carton paper, aluminium bag, plastic tap / 17cm Width 14 Height 20,6 cm depth / Hexagonal carton bag
- 標籤
- Wine Barrel, wine, Packaging, Design, Barrel, cellar, out_of_the_box
- 生產技術
- TheWineBarrel was made out of cardboard and it’s easily recycleable.
- 設計挑戰
- A fine wine isn’t necessarily a bottled wine. This was the core of the challenge; to reverse the established idea that quality wine can only exist in a glass container and to bring down the perception that good wine is an unreachable, elitist hobby that can only be enjoyed within a wine expertise context.
- 研究
- Using creativity to democratize the art of wine tasting provided us with an amazing challenge, making the design of TheWineBarrel’s shape the highlight of this project.
- 靈感
- TheWineBarrel maintains a visual representation of a wine’s natural home, while simultaneously democratizes the process of wine tasting, bringing it down from a crème de la crème ritual to a laid back evening with friends experience. Aside from its appearance, the symbol for this new, shared experience was enforced with the way the wine is served, with the use of a tap on the package.
- 項目時長
- The Project Started in October 2020 in Athens and is still ongoing.
- 操作流程
- TheWineBarrel offers an easy to carry handle, allowing it to become a perfect gift for visiting friends or family, while its tap makes serving as simple as pouring water on a glass.
- 團隊成員
- Greative Director: Antonia Skaraki
Art Director: Andreas Deskas
贊助
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