由設計師 Updesign 創作嘅 OCT Happy Hour 尋路標誌係備受推崇嘅 2022 A' Design Award 銀獎得獎作品，獲獎類別為平面設計。

銀平面· 2022

OCT Happy Hour 尋路標誌

由 Updesign

客戶: OCT Group

平面類別嘅 A' Design Award 銀獎得獎者

39,950

經驗證嘅獲獎者

驗證設計 #130825 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 OCT Happy Hour 尋路標誌

柯布西耶的建築語言在本項目的導視標誌設計中得到了很好的提煉和表達。整體外觀粗獷豪放，以誇張的粗製混凝土構件和裸露的未完工結構及設施為特徵；細節上，重金屬材質的冷光陰影產生藝術性的3D視覺效果，傳達出強烈的極簡感。

榮譽認可

關於A' Design Award 銀獎

OCT Happy Hour 尋路標誌是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計OCT Happy Hour 尋路標誌將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。OCT Happy Hour 尋路標誌是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Corbusier architectural language is well extracted and expressed in the wayfinding-sign design in this project. In general, the whole rough bold appearance is featured by exaggerated crude concrete components and exposed unfinished structures and facilities; in detail, cool shadows of heavy metal materials produce artistic 3D visual effects, conveying a powerful sense of minimalism.
尺寸同包裝: Overall texture: concrete coating. 1700mmX200mmX680mm
標籤: park-themed, residential, wayfinding, demonstration area, cement material, modernist, structural
生產技術: Embraced by a grand architectural setting, fine details are required for close viewing of a sign board although it is a kind of building epitome. The whole body of concrete sign board is boldly shaped to show the distinct architectural aesthetics. High-standard cement material and qualified finishing craft are necessary to achieve a smooth but rough looking surface of the board. It is not just a sign board, but a lively artistic building epitome to echo with its grand architectural background.
設計挑戰: The biggest challenge in this project is how to keep consistent visual effect between the colors of sign boards and existing building facades. Hence, the design team lay great emphasis on making cement material samples with repeated communication and coordination with the construction team to achieve minimal color tolerance.
研究: It is a time-consuming process to do a number of selections and experiments for choosing one of reasonable building techniques as the sample of sign-board making to ensure both information-providing function and abstract architectural image. Finally, cutting-plane variants are selected to visually convey an approximate spatial experience without adoptingother existing dominant building techniques or architectural elements.
靈感: The project is designed for the demonstration area of a large park-themed residence with Corbusier’s modernist architectural style. It’ll be transformed into a local culture center after residential deliveries. UPD extracts Corbusier architectural language into wayfinding-sign design on landscaping belts and entrance paths. It makes aesthetic architectural aura easily available everywhere in a vivid way. A more 3D space experience is ingeniously created by the wayfinding signs here and there.
項目時長: September 2021, Northwest lishui District, Nanjing city, Jiangsu Province, China
操作流程: Rather than a mechanical combination of graphics and functions, UPD designers would like to endow this public communication space with rich special site spirit by wayfinding-sign design, to create a permanently impressive park for visitors. The meticulously designedwayfinding signage system harmoniously integrates man, architectural space, and design aesthetics as a gentle friendly whole.
團隊成員: Zhang Yi（creative director）
Zhang Shuo（project manager）
圖片來源: Updesign