Tiger Pan 嘅作品 Treasured Brew of the Cave 白酒瓶包裝

由設計師 Tiger Pan 創作嘅 Treasured Brew of the Cave 白酒瓶包裝係備受推崇嘅 2022 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2022

Treasured Brew of the Cave 白酒瓶包裝

由 Tiger Pan

客戶: Jiugui Liquor Co., Ltd

包裝類別嘅 A' Design Award 銀獎得獎者

27,057

經驗證嘅獲獎者

驗證設計 #130922 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Treasured Brew of the Cave 白酒瓶包裝

《洞藏珍釀》係一款中國白酒嘅包裝設計。設計保留咗經典嘅麻袋瓶身造型，瓶頸纏繞住繩索，而材質就由瓷器改為玻璃。玻璃表面增添咗光澤同質感，令瓶身有別於其他品牌所用嘅陶瓷包裝。瓶底以中國古畫風格雕刻咗一座山，藉此表達洞藏概念——一種苗族人長期沿用嘅儲藏方法。瓶身保持通透潔淨，並壓印上數字「六」。

榮譽認可

關於A' Design Award 銀獎

Treasured Brew of the Cave 白酒瓶包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Treasured Brew of the Cave 白酒瓶包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Treasured Brew of the Cave 白酒瓶包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
尺寸同包裝: Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
標籤: Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
生產技術: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
設計挑戰: With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
研究: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
靈感: Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
項目時長: The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
操作流程: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
團隊成員: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
圖片來源: Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu