Wai Ho Cheung 嘅作品 Luckinfo Ocean Refreshing Base Serum 包裝

由設計師 Wai Ho Cheung 創作嘅 Luckinfo Ocean Refreshing Base Serum 包裝係備受推崇嘅 2022 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2022

Luckinfo Ocean Refreshing Base Serum 包裝

由 Wai Ho Cheung

客戶: Luckinfo

包裝類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #131384 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Luckinfo Ocean Refreshing Base Serum 包裝

盒子的表面保持簡約嚴謹，而下方印有波浪圖案，與海洋成分相呼應。插圖的一部分暴露在底部，豐富了蒼白的表面，也吸引了用戶打開盒子。瓶子頂部磨砂，將珍珠白蓋子上的漆料過渡到透明部分，並遮蓋搖晃時可能形成的混濁混合物；玻璃瓶底部保持透明，透過油滴沉澱技術呈現獨特的藍色液滴。

榮譽認可

關於A' Design Award 銅獎

Luckinfo Ocean Refreshing Base Serum 包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Luckinfo Ocean Refreshing Base Serum 包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Luckinfo Ocean Refreshing Base Serum 包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: On the outer packaging, the surface of the box remains minimal and rigorous, in order to carry out the brand image. The wave illustration is printed inside the box, which echoes with the marine ingredients. Due to the oil droplets sedimentation technology, there is a light blue droplet at the bottom. User needs to shake and to mix the liquid before using, then droplet will split into tiny drops. Therefore, there are numerous of little waterdrops in the illustration to correspond with the scenario.
尺寸同包裝: Width 50mm x Depth 50mm x Height 95mm
標籤: Packaging, Serum, Moisturising, Repairing, Softening, Cosmetics, Skincare, Oil Droplets Sedimentation Technology, Luckinfo, Ocean
生產技術: The lid is pearl white semi-spheric to correspond with the droplet. As the lid is not the perfect sphere, a light blue ribbon is inserted to cover the neck. On the bottle, it is frosted at the top to transit the vanish from the white lid to transparent part on bottle, as well as covering the cloudy mixture might formed whilst shaking; the glass bottle remains clear at the bottom to show the blue droplet.
設計挑戰: As the brand image tends to be minimal and scientific, the challenge is to find the balance of being subtle to consist of the brand image, as well as being eyes-catching and attractive to match the online market and the target audience groups.
研究: The main target audiences are youngsters born between 1995-2000 at the online market in China. The packaging design trends rely on eyes-catching packaging, Morandi-colour tones and illustrated appearance.
靈感: The product is inspired by the Thalassotherapy, with the main ingredients mostly from ocean, including Jeju lava seawater. Therefore, the illustration on the box refers to famous Japanese Ukiyo-e, ‘The Great Wave off Kanagawa’ to emphasise the theme. In addition, the functions of the serum are moisturising, repairing, and softening, the main colour tone is pastel blue.
項目時長: The project started in March 2019 in Shenzhen and finished in April 2019 in Shenzhen.
操作流程: With the special cutting on the folding box, a portion of the illustration exposes at the bottom, to enrich the pale surface at the first sight, as well as attracting users to open the box. With the gap trimmed on the box, users could see the bottle instantly once they have opened the box. The bottle of serum is made of glass frosted at the top, so the user can see the change of the droplet while they shake the bottle.