由設計師 Angela Spindler 創作嘅 PickyPods 補充劑包裝係備受推崇嘅 2022 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2022

PickyPods 補充劑包裝

由 Angela Spindler

客戶: Depot Creative

包裝類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #132068 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 PickyPods 補充劑包裝

該機構受委託為獨特的補充劑系列創建品牌和包裝。膠原蛋白和益生菌補充袋的配方可根據年齡、性別和其他重要因素對身體進行微調。顏色是這個項目的主角。它需要為去健身房的目標感到大膽和充滿活力。性別符號被用來強調特定性別的配方，這是品牌的另一個區別。

榮譽認可

關於A' Design Award 銀獎

PickyPods 補充劑包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計PickyPods 補充劑包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。PickyPods 補充劑包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.

Color is the star player of this project—it needed to feel bold and energetic for its gym-going target.
尺寸同包裝: Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm

Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish
標籤: Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
生產技術: Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss
設計挑戰: The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
研究: The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.

The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model.
靈感: The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference.
項目時長: Project duration 4 months, Sydney 2020
操作流程: Resealable pouch
團隊成員: Angela Spindler: Creative Director/Designer