Xi Jiu Hanmi 白酒包裝

由 Heng Luo

客戶: Laboratory and Hopeful

包裝類別嘅 A' Design Award 金獎得獎者

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經驗證嘅獲獎者

驗證設計 #133901 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Xi Jiu Hanmi 白酒包裝

習酒漢秘係一款中國白酒嘅包裝設計。酒樽採用八角形結構，取代常見嘅圓形樽身。樽蓋造型取材自漢代宮殿樓閣，樽身則參考雙卯玉飾。樽肩位置飾有四靈神獸插畫：青龍、白虎、朱雀同玄武。酒樽以高級磨砂噴塗玻璃製成。包裝盒運用壓紋同燙金工藝，配以黑色、金色同深紅色。整個設計體現咗漢代宮廷文化。

榮譽認可

關於A' Design Award 金獎

Xi Jiu Hanmi 白酒包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Xi Jiu Hanmi 白酒包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Xi Jiu Hanmi 白酒包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
尺寸同包裝: The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
標籤: Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
生產技術: The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
設計挑戰: The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
研究: Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu.
靈感: The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
項目時長: The project started in September 2020 in Jingdezhen and finished.
操作流程: The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
團隊成員: Luo Heng