由設計師 Ruis Vargas 創作嘅 Dona Vitamina 品牌形象設計係備受推崇嘅 2022 A' Design Award 銀獎得獎作品，獲獎類別為平面設計。

銀平面· 2022

Dona Vitamina 品牌形象設計

由 Ruis Vargas

客戶: Laika

平面類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #134862 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Dona Vitamina 品牌形象設計

Dona Vitamina係一個為現有果汁品牌打造嘅品牌形象設計項目。標誌圖案呈現一位鬥雞眼嘅維多利亞時代女士啜飲果汁,以幽默手法描繪一位自我作主嘅女性。為咗延伸呢個概念,設計團隊以模板噴繪風格繪畫咗一系列唔同族裔嘅女性插畫,並配以簡短又有趣嘅短句。呢啲插畫出現喺餐牌、包裝、手袋、明信片、貼紙同一幅大型手繪牆身上。大部分印刷品採用CMYK四色柯式印刷製作,而手袋就用絲網印刷完成。

榮譽認可

關於A' Design Award 銀獎

Dona Vitamina 品牌形象設計是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Dona Vitamina 品牌形象設計將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Dona Vitamina 品牌形象設計是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
尺寸同包裝: Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
標籤: Branding, Logotype, Package, label, illustration
生產技術: Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
設計挑戰: The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
研究: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
靈感: Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
項目時長: The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
操作流程: The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
專利: Laika
團隊成員: Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
圖片來源: Photo by: Madelaine Seagram and Laika