由設計師 Guangzhou Cheung Ying Design Co. Ltd. 創作嘅 Rely on Hydrogen 依氫 係備受推崇嘅 2022 A' Design Award 銅獎 得獎作品，獲獎類別為 平面設計。
銅平面· 2022
Rely on Hydrogen 依氫
由 Guangzhou Cheung Ying Design Co. Ltd.
客戶: Guangzhou Cheung Ying Design Co., Ltd.
平面 類別嘅 A' Design Award 銅獎 得獎者
12,256
經驗證嘅獲獎者
驗證設計 #137134 嘅獲獎狀態設計
關於 Rely on Hydrogen 依氫
「依氫」係為一間專注研發氫水保健產品嘅公司而設計嘅企業形象識別。標誌以漢字為構成基礎,靈感源自產品嘅電路線條,同時融入咗中國傳統水卦圖形嘅意象。字體嘅粗細同筆畫嘅傾斜角度經過統一處理,令整體造型保持清晰同平衡。斜線同圓角嘅運用,為呢個識別系統注入沉穩而現代嘅氣質。主色調採用極致灰同鮮明黃色。整套識別系統以向量格式繪製而成,適用於印刷品、數碼媒體以及室內空間等唔同應用場景。
榮譽認可
關於A' Design Award 銅獎
Rely on Hydrogen 依氫是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Rely on Hydrogen 依氫將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Rely on Hydrogen 依氫出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Due to the large visual difference in the glyph structure of the brand's Chinese name, in order to ensure the recognition quality and aesthetics of the text, the thickness of the Chinese characters and the inclination of the strokes were unified in the design and execution, so that the strokes of the Chinese fonts have a tight and appropriate structure and a uniform white color. Even, sloping lines convey the brand's aggressive attitude, while rounded corners convey gentleness and tolerance. The smooth and orderly lines make the overall vision more personal and fashionable, giving the brand new temperament and connotation.
- 尺寸同包裝
- The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
- 標籤
- Logo, Branding, Visual Identity, Graphic Design, Interior Design
- 生產技術
- To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
- 設計挑戰
- The key challenge was convincing clients to take a bolder design direction. Through many discussions, the client recognized the potential of the project and had the courage to go beyond the conservative culture of the industry. How to rationally arrange the new visual elements and space, so that the product can produce the best display effect in a limited space, to let the experiencer have a deeper understanding of the brand from all aspects.
- 研究
- The study found that as contemporary young people gradually become the main force of consumption, their attention to personalized health products is also increasing, and they understand the visual and cultural output of brands. Therefore, 'Rely On Hydrogen', which is deeply engaged in the fields of big health and hydrogen molecular medicine, needs to redefine the differentiated attributes of its brand identity to connect its past and future. And accept cultural differences in various regional markets to convey the brand's corporate culture and style.
- 靈感
- Rely On Hydrogen is a high-tech enterprise focused on the field of biotechnology and aim at the R&D of hydrogen water health care products. After sufficient research, the brand logo is designed in the form of Chinese characters, inspired by the circuit lines of the product and the traditional Chinese water hexagram graphics. In the creative execution, the commonality of 'lines' between each other is extracted and visually integrated to create a visual system with brand attributes and personality.
- 項目時長
- The project started in March 2021 in Guangzhou and finished in May 2021 in Guangzhou, and was exhibited in June 2021 in Guangzhou.
- 操作流程
- The new brand colors have also been carefully selected, with extreme gray and bright yellow as the main colors, injecting a touch of warmth into the brand, which reflects the protection the product brings to consumers, and intuitively shows the company's vision and culture. The new brand image runs through the plane vision and space display with 'lines', and its line tension with a certain degree of expansion not only balances and coordinates all areas of the exhibition hall, but also allows a more complete interpretation of the new brand concept and visual extension.
- 團隊成員
- Creative Director: Zhiji Dong
Designer: Lu Gu
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