Guangzhou Cheung Ying Design Co. Ltd. 嘅作品 ZhenYue 標誌及品牌形象設計

由設計師 Guangzhou Cheung Ying Design Co. Ltd. 創作嘅 ZhenYue 標誌及品牌形象設計係備受推崇嘅 2022 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2022

ZhenYue 標誌及品牌形象設計

由 Guangzhou Cheung Ying Design Co. Ltd.

客戶: Guangzhou Cheung Ying Design Co., Ltd.

平面類別嘅 A' Design Award 銅獎得獎者

13,907

經驗證嘅獲獎者

驗證設計 #137424 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 ZhenYue 標誌及品牌形象設計

真悅係為一間乾貨零售商創作嘅標誌同品牌形象。個標誌結合咗傳統竹製曬篩嘅造型同編織圖案。品牌名稱嘅字母互相交錯連結，排列起嚟就好似乾貨聚集喺篩上面咁。橙色被選為品牌顏色，用嚟表現傳統工藝同溫暖嘅感覺。呢個品牌形象以向量格式繪製，應用喺零售包裝、銷售點、網店同廣告宣傳上面。印刷品方面則採用燙金同絲網印刷技術。

榮譽認可

關於A' Design Award 銅獎

ZhenYue 標誌及品牌形象設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計ZhenYue 標誌及品牌形象設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。ZhenYue 標誌及品牌形象設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: ZhenYue is a dried foods retailer with the aim of restore the essence of food. In order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, the new brand standard color selects orange, which is conveys the traditional craftsmanship and enthusiastic visual language of the product. Through the visual combination of the new logo and extended graphics, the overall vision brings a strong penetrating power, which is unified and stylish, and further enhances consumer confidence.
尺寸同包裝: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
標籤: Logo, Branding, Packaging, Visual Identity, Graphic Design
生產技術: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag, etc. The process involves foil gold, screen printing.
設計挑戰: The difficulty of the work is that the brand has a wide range of dried foods products, and hundreds of products with design issues such as blurred labels, inconsistent packaging, and visual inconsistency in the overall image. Therefore, the new image upgrade design must be flexible enough to support different audiences and category diversity.
研究: In-depth research was conducted on the production process of traditional dried foods. In addition, the understanding and needs of dried foods in the daily life of the city and its people were analyzed. All this makes us clear the direction of brand upgrade. It redefines the essence of the brand, its differentiated attributes, values, the personality archetype of the brand and its main purpose. A design system that simultaneously displays the overall image of the brand and the unique attributes of the product is constructed.
靈感: As one of the characteristic traditional crafts in China, the most significant feature of dried foods is that it is dehydrated by slow drying in the sun. Therefore, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters "z, h, e, n, y, u, e " are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of " ZhenYue ", and brings out the beautiful meaning of " ZhenYue Selection, High-quality Gathering" as a whole.
項目時長: The project started in June 2020 in Guangzhou and finished in September 2021 in Guangzhou.
操作流程: The new brand identity is designed for product retail packaging, sales outlets, online stores and advertising.
團隊成員: Creative Director: Zhiji Dong
Designer: Lu Gu
圖片來源: Guangzhou Cheung Ying Design Co., Ltd..