由設計師 Guangzhou Cheung Ying Design Co. Ltd. 創作嘅 Hocan Healthy 企业形象设计 係備受推崇嘅 2022 A' Design Award 銅獎 得獎作品，獲獎類別為 平面設計。
銅平面· 2022
Hocan Healthy 企业形象设计
由 Guangzhou Cheung Ying Design Co. Ltd.
客戶: Guangzhou Cheung Ying Design Co., Ltd.
平面 類別嘅 A' Design Award 銅獎 得獎者
經驗證嘅獲獎者
驗證設計 #137537 嘅獲獎狀態設計
關於 Hocan Healthy 企业形象设计
Hocan Healthy 係為一個氫氧健康科技產品品牌所創作嘅企業形象設計。標誌將氫分子簡化成一個簡單嘅圓形，正負形狀之間嘅變化展現咗水同氫之間嘅轉換,亦都表達咗品牌所屬嘅領域。設計以科技藍作為主色調,並結合立體造型。呢個標誌可以喺唔同材質同工藝之間,喺平面同立體形態之間轉換,同時保持可辨識性。整套視覺系統以向量格式構建,適用於印刷同數碼媒體。
榮譽認可
關於A' Design Award 銅獎
Hocan Healthy 企业形象设计是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Hocan Healthy 企业形象设计將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Hocan Healthy 企业形象设计出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- As a provider of hydrogen and oxygen health technology industry, the upgraded 'Hocan healthy' is concise, modern and full of technology in the overall visual effect. With the increasing role of three-dimensional dynamic aesthetics in conveying brand personality, not only does the logo become an image symbol of the coexistence of business and art, which highlights the brand personality, but also is more suitable for digital communication, and invisibly outputs a deeper brand awareness.
- 尺寸同包裝
- The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
- 標籤
- Logo, Branding, Visual Identity, Graphic Design, Interior Design
- 生產技術
- To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
- 設計挑戰
- The most challenging part of this project was to find a suitable design language to effectively visualize abstract ideas and interpret the temperament and connotation of the brand.
- 研究
- According to analysis, most of the brands in the same field are showing signs of disorder, slowness and weakness, and lack of brand awareness. Therefore, Hocan healthy has ushered in a comprehensive upgrade, and the new visual identity presents a three-dimensional form, establishing a strong visual anchor to describe the brand's belief in innovation and bringing consumers a modern and fresh visual experience.
- 靈感
- Hocan healthy mainly develops intelligent technology products around 'hydrogen drinking water, hydrogen breathing and hydrogen health care'. In the design of the logo, we summarized the 'hydrogen molecule' into a more focused circle, showing the change process between water and hydrogen in the form of positive and negative shapes, and skillfully expressing the industrial features of the brand. Boldly use technology blue as the main color, and cooperate with three-dimensional modeling to make it significantly different from similar brands and increase consumer attention.
- 項目時長
- The project started in April 2021 in Guangzhou and finished in October 2021 in Guangzhou, and was exhibited in November 2021 in Guangzhou.
- 操作流程
- The design creates a unified brand image system. Whether it is in the early stage, the design process, and the implementation, the brand spirit can run through, and it is inseparable from the strongest cooperation between design and craftsmanship. The new logo can continuously switch between two-dimensional and three-dimensional in terms of changes in different materials and processes, but it always remains recognizable. Its flexible three-dimensional shape is full of vitality and possibility.
- 團隊成員
- Creative Director: Zhiji Dong
Designer: Lu Gu
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