Jiawei Wu 嘅作品 Avant Modern Cuisine 品牌形象設計

由設計師 Jiawei Wu 創作嘅 Avant Modern Cuisine 品牌形象設計係備受推崇嘅 2022 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2022

Avant Modern Cuisine 品牌形象設計

由 Jiawei Wu

客戶: Jiawei Wu Design

平面類別嘅 A' Design Award 銅獎得獎者

15,986

經驗證嘅獲獎者

驗證設計 #137847 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Avant Modern Cuisine 品牌形象設計

Avant是一家位於中國的高級餐廳。其品牌概念運用業主的海外經驗，為顧客提供猶如踏上旅程般的獨特回憶。首先從設計成護照形式的餐牌開始。每次用餐後，顧客都會獲得一張定制車票，其設計靈感源自每道菜背後的特定故事及不同城市的回憶。這種用餐體驗在新冠疫情導致旅遊暫停期間大受歡迎。

榮譽認可

關於A' Design Award 銅獎

Avant Modern Cuisine 品牌形象設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Avant Modern Cuisine 品牌形象設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Avant Modern Cuisine 品牌形象設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
尺寸同包裝: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
標籤: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
生產技術: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
設計挑戰: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
研究: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
靈感: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
項目時長: The project started in July 2020 in China and finished in March 2021.
操作流程: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
團隊成員: Jiawei Wu
圖片來源: Jiawei Wu_Designer
Guanzhong Qiu_Photographer