Ofen Hu 嘅作品 Johnnie Walker Limited Edition 禮品包裝

由設計師 Ofen Hu 創作嘅 Johnnie Walker Limited Edition 禮品包裝係備受推崇嘅 2022 A' Design Award 金獎得獎作品，獲獎類別為包裝設計。

金包裝· 2022

Johnnie Walker Limited Edition 禮品包裝

由 Ofen Hu

客戶: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

包裝類別嘅 A' Design Award 金獎得獎者

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經驗證嘅獲獎者

驗證設計 #138822 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

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設計

關於 Johnnie Walker Limited Edition 禮品包裝

Johnnie Walker限量版係一款為中國中秋節推出嘅威士忌酒瓶禮品包裝設計。中秋節係家人團圓嘅重要時刻，所以設計主題圍繞住家、團圓同情感。設計靈感取自中國傳統建築嘅門窗。外盒以雙門形式打開，中間用磁石扣閉合，打開之後就會見到入面嘅酒瓶。包裝上描繪咗蘭花、蝴蝶同祥雲圖案。盒身採用燙金同鐳射切割工藝，酒瓶則用咗噴砂處理。

榮譽認可

關於A' Design Award 金獎

Johnnie Walker Limited Edition 禮品包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Johnnie Walker Limited Edition 禮品包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Johnnie Walker Limited Edition 禮品包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
尺寸同包裝: Length 15cm width 11.5cm height 36cm
標籤: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
生產技術: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
設計挑戰: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
研究: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
靈感: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
項目時長: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
操作流程: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
團隊成員: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
圖片來源: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd