Allys 咖啡包装

由 Meghana Reddy

客戶: Allys Coffee House

包裝類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #138867 嘅獲獎狀態

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設計

關於 Allys 咖啡包装

Allys係為一間咖啡屋設計嘅咖啡包装。包装採用平底袋設計,可以盛載8安士嘅咖啡粉或咖啡豆。單向排氣閥可以保持咖啡嘅新鮮度,而拉鏈式開口設計則方便使用後重新密封。包装上嘅插圖係手繪創作,靈感源自峇里島嘅樹木同藤蔓,以及墨西哥奇琴伊察嘅日落景致。袋身採用海藻同大麻等天然資源製成,可以重複使用。設計目標係營造簡約、鮮明同獨特嘅視覺效果。

榮譽認可

關於A' Design Award 銅獎

Allys 咖啡包装是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Allys 咖啡包装將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Allys 咖啡包装出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: What makes the product unique from the other products in the market is, the fact that it isn't the usual coffee packaging design, the illustrations of the design were hand-painted and printed on sustainable and reusable packaging.
尺寸同包裝: Hold 8 oz (0.5lb) coffee ground or bean - Volume may vary depending on the fineness of ground coffee; One Way Degassing Valve, Resealable zipper, Flat Bottom for better Shape.

Dimensions:

19.5 cm (7.7 in) height x 12.5 cm (4.9 in) length x 6 cm (2.36 in) width
標籤: #packaging #packagingdesign #illustration #coffee #coffeepackaging #art #painting #visualartist
生產技術: Reusable, sustainable, and eco-friendly paper bags that were made from natural resources, such as seaweed and hemp.
設計挑戰: One of the most important parts of packaging design is color. Consumers are more likely to recognize a box or product by its color followed by thevisual element. It was challenging to find the right balance between to two. The visual design as well as the vibrant colors needed to complement each other in a way that stood strong.
研究: It was vital to start with a lot of online research about the Balinese and Mexican cultures. This research helped in staying true and authentic to the design. The goal wasto achieve marketing objectives by effectively communicating the personality or function of a consumer product and generating a sale. The most important step was the briefing stage. It is the most crucial stage because it is the first step and it it vital to gather all the right information in order o avoid going in the wrong direction in terms of design, look and feel. It acts as a roadmap where the most important aspect here is the clients feedback and input. It helps gathering and understanding the psychology of the client, more in-depth. Following this, it was critical to begin the project planning stage, where planning is a predetermined path of action that helps us to construct a project framework that is systematic. At this stage, issues like as budgeting, quality, and timelines were discussed. The half-battle is frequently won by the grand strategy. The research was done in three steps, which includes, the client research, market research and the design strategies. It is also crucial to include the design of the dieline in the design strategy stage. As the brand wanted to achieve being unique in the market, it was important to make the dieline of the packaging reflect the same goal. The lead designer also laid out the earliest versions of the dieline using Adobe Illustrator. The most significant aspect of packaging design was including and ensuring that the box adhered to regulatory criteria, such as barcodes, ingredient information, nutritional facts, FSSAI and customer support numbers, and so on. The designer hand painted the final illustration and then transferred it digitally to make finals edits on software's like, Adobe Photoshop and Illustrator. The client had initial laid out specific requirements including, brand identity, color, target audience, font, design ideas, by collaborating and brainstorming with the lead designer. Once the client approved the hand painted illustrations, feedback was provided and revisions were made. The objective was to ensure the final design communicated the intended output. The print files required to be kept ready for printing after a satisfactory round of changes. After the product is launched in the market, the actual market provides input on the packaging. The product was first introduced in the south of India, where it was a huge success. The client is discussing the possibility of producing new items with similar design themes.
靈感: When the brand reached out with the concept, the idea was to come up with the most unique design for a coffee bag. It was important to make sure the consumers got a taste of different cultures through the fresh earthy visuals. The trees and vines in Bali and the sunset over Chichen Itza in Mexico inspired the unconventional illustrations that were hand-painted on the packaging. The concept and design are faithful to the Balinese and Mexican styles, with their simplicity and a minimalistic yet vibrant color palette.
項目時長: This project started in September 2019 and was launched and sold in multiple stores across South India in March 2020
操作流程: Flat Bottom Coffee Pouch Bag with One Way Degassing Valve and Pull Tab Zipper. The tab needs to be pulled first to unlock the zipper. Once the bag is open, use the product as needed and squeeze the zipper to seal the bag after use. The bag is flat bottom and stands up steady. The degassing valve keeps the coffee dry and fresh. The bag's interior is made up of a high barrier three-layer lamination, which is non-toxic and odorless and obtains food-grade certifications. It is high-quality and environment protective.
團隊成員: Lead Concept Designer: Meghana Reddy
圖片來源: Designer Meghana Reddy, Allys Coffee House, 2021.