Alex King 嘅作品 GAAHK Inauguration Ceremony 主視覺設計

由設計師 Alex King 創作嘅 GAAHK Inauguration Ceremony 主視覺設計係備受推崇嘅 2022 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2022

GAAHK Inauguration Ceremony 主視覺設計

由 Alex King

客戶: Alex King

平面類別嘅 A' Design Award 銅獎得獎者

12,639

經驗證嘅獲獎者

驗證設計 #139741 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 GAAHK Inauguration Ceremony 主視覺設計

《GAAHK 就職典禮》係為香港印藝學會第二十屆就職典禮所創作嘅主視覺設計。呢個視覺意象以數碼油墨混色為基礎,經過一百多次重複調配,先達致陰陽空間平衡嘅構圖效果,意象上呼應住印刷工藝師調配鮮活色彩嘅過程。設計延伸應用於數碼背景、指示牌、小冊子、邀請卡、紀念品同口罩等多個媒介。小冊子封面採用局部UV上光配合銀箔同金箔工藝,令表面質感可以用手觸摸感受得到。

榮譽認可

關於A' Design Award 銅獎

GAAHK Inauguration Ceremony 主視覺設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計GAAHK Inauguration Ceremony 主視覺設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。GAAHK Inauguration Ceremony 主視覺設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works, design signifies the Art of Fusing between professional designers and experienced print makers - co-creating a new form of object of desire. We never know the end result and that is why we keep trying. The key visuals design of the 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong is based on the manipulation of mixing ink digitally over hundred times. We see beautiful one not simply by our eyes, but with our hearts.
尺寸同包裝: Brochure 210 x 285 mm, back drop 3000 x 5000 mm, mask (standard size), invitation card: A6, with a super large digital screen for The 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong
標籤: key visual, print production, visual art, digital design, graphic art
生產技術: The brochure was printed by MGI Digital Technology (Konica Minolta) in order to offer special effects (including spot UV coating, thick layers of silver and gold foils) on brochure cover so that people could even feel its deep reflection, embossing and golden effect with hands. The advantage of digital printing is that the quantity could even be a little and thus the cover design could be in a series of color variant.
設計挑戰: Designer has been tested out more than hundred times in order to capture the magical and poetic moment where the digital ink could form in harmonious state of art - offering the best composition in terms of positive and negative spaces that could be easily adapted in many areas including mask and sizable backdrop and digital ads. Designer could not imagine the perfect composition until it came to appear on the screen after a long period of trial.
研究: Designer tried to challenge the common mind set that design should be well-planned and carefully considered in all matters - seems that there should be a formula to do design. In fact, the most exciting thing is that design should be highly original, expect the unexpected, unique and moved.
靈感: This project is an invitation project that covers a wide range of adaptation, including digital backdrop, sign board, brochure, invitation card, souvenir and mask.Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works. The present design signifies the Art of Fusing between visual designers and experienced print makers - co-creating a new form of object of desire using colors and foils (digital prints). We never know the end result and that is why we keep trying each time.
項目時長: The project duration lasts for three months. This is a commercial project in Hong Kong.
操作流程: Starting the design by trial and error, mixing physical ink and then imitating through digital medium. Designer did not know which methods of design could reach its optimum composition and design until it came to reality. A lot of trials are not successful due to messy presentation and unpleasant look and feel.
團隊成員: Designer: Alex King
圖片來源: Illustrator Alex King