由設計師 Musa Celik 創作嘅 Messenger Angel 包裝係備受推崇嘅 2022 A' Design Award 鐵獎得獎作品，獲獎類別為包裝設計。

鐵包裝· 2022

Messenger Angel 包裝

由 Musa Celik

客戶: Kertil Cam

包裝類別嘅 A' Design Award 鐵獎得獎者

12,726

經驗證嘅獲獎者

驗證設計 #140139 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Messenger Angel 包裝

呢個設計係為一個成立咗幾十年嘅品牌而做，喺顧客心目中留有懷舊嘅印象。包裝呈現一個充滿神話色彩嘅視覺世界，圍繞天使圖騰展現色彩過渡嘅效果。樽身設計入面嘅花卉結構，呼應住品牌獨有嘅香氣。由樽底以螺旋形態向上延伸嘅波浪紋，營造出香氛飛濺嘅視覺效果，令人感受到香味由樽中滿溢而出嘅氣息。呢個設計旨在為呢個歷史悠久嘅品牌，打造一個嶄新、現代化嘅形象。

榮譽認可

關於A' Design Award 鐵獎

Messenger Angel 包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Messenger Angel 包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Messenger Angel 包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: A mythological visual world with the soft color transitions in the Messenger Angel symbol is in the center of the design. Variant names are the plants in Turkey, famous for their history.

The Messenger Angel Symbol also indicates the mystery of the lost 2000 year old scents. The floral structure in the bottle design refers to the unique scents. The waves going from the bottom up in a spiral form give the effect of scent splashes and create the feeling of unique fragrances overflowing out of the bottle.
尺寸同包裝: Height 25 cm X Length 4,6 cm X Width 8,6 cm
標籤: Scent, Fragrance, History, Mythological
生產技術: For production, 90% recycled pet and PP labels were used. A spiral section was created on the neck of the bottle. This represents the diffusion of scents. It was a challenging detail to get this part out of the production mold, and we ensured that it was produced without any problems with a unique method.
設計挑戰: The main challenge was understanding the brand's historical look and redesigning the brand identity and packaging design by protecting the brand's core. In addition, developing a solid brand identity and symbol to make the brand more memorable was essential. Therefore, a mythology character is the brand symbol to describe the scents that would suit the goddesses.
研究: When the room scent product category is explored, one can see that competing brands use many color explosions and flowers. The bottle designs are relatively standard and similar to home care products. In addition, there is almost no brand with a powerful, premium brand identity.

The angel symbol tells the brand's story and differentiates the competitors on the shelf with the floral form of the bottle. Like fascinating fragrances, fascinating stories from the past come to mind with the brand.
靈感: Since ancient times, fragrances have been used for many purposes in every phase of daily life and have been an essential passion for queens and goddesses. Inspired by this, the brand Kertil Cam creates fragrances with plant-based ingredients, using the best plant extracts from the unique nature of Turkey.

It is believed that fragrances are so impressive that they can even solve the mysteries of ancient times of queens and goddesses. For this reason, the Messenger Angel symbol is created to symbolize this miracle.
項目時長: Istanbul, 15.06.2021 - 30.12.2021
操作流程: Kertil Çam is a luxury fragrance brand producing the best colognes in Turkey using unique plant extracts since 1962. The brand needed a premium design for these unique scents. Protecting the brand's core and making it more youthful and modern was crucial.

A powerful brand identity that matches the spirit and essence of the brand adds a new touch to the brand. The symbol will remind the brand and its meaning to customers, even without the logo.
團隊成員: Musa Celik, Efe Esa