由設計師 Asta Kauspedaite 創作嘅 Devynerios 標籤係備受推崇嘅 2022 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2022

Devynerios 標籤

由 Asta Kauspedaite

客戶: Mv Group

包裝類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #140158 嘅獲獎狀態

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色彩

設計

關於 Devynerios 標籤

Devynerios 是一個獨特的草本利口酒家族，是立陶宛類別的領導者。它們代表了立陶宛的正宗生產方法和基於天然成分的食譜。每個產品都是獨特且不同的。主要特點也體現在標籤設計中。 Originalios 設計傳達真實性。 Zalios 層次豐富且豐富，讓您沉浸在草藥的神秘世界中。 Raudonos、勇氣和青春透過不對稱和鮮豔的色彩得以體現。

榮譽認可

關於A' Design Award 銀獎

Devynerios 標籤是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Devynerios 標籤將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Devynerios 標籤是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Devynerios is a family of unique herbal liqueurs that is the category leader in Lithuania. They represent Lithuania, unique production methods and recipes based on natural ingredients.
Each product is unique and different. The key distinctions are also reflected in the label designs. Originalios design communicate authenticity. Zalios is multi-layered and rich - immersing you into the mystical world of herbs. Raudonos - courage and youthfulness are reflected using asymmetry and vivid colours.
尺寸同包裝: Dimensions: 75 (w) x 250 (h) x 50 (d) mm.
標籤: Unique, herbal, liqueur, Lithuanian, Studija Creata
生產技術: Flexo printing, hot foil, embossing
設計挑戰: With the growth of Devynerios brand, the strengthening of sales in export markets, and the increasing restrictions on marketing communications, there was a need to highlight the roles of all three products in Devynerios family. Since all of the products are different in terms of their recipes, herbal compositions, serving recommendations and target audiences, that is exactly what we wanted to emphasise - the uniqueness and strengths of each of the products.
靈感: We started with the first challenge - clear unification of the products into a single family. All three beverages are united by a few key messages: natural ingredients, herbs and plants, and mysticism. This is why the motif of plants and herbs is dominant in the design of all of the products.
A new symbol has also been created as a unifying element. It underscores the pagan legend - the role of the three planes - the underworld, the earth and the sky.
項目時長: Release date: July 2021
團隊成員: Asta Kauspedaite and Jurate Paulauskiene.
圖片來源: Edgaras Marozas