Wolkendieb Design Agency 嘅作品 Koch's Meerrettich 品牌重塑

由設計師 Wolkendieb Design Agency 創作嘅 Koch's Meerrettich 品牌重塑係備受推崇嘅 2022 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2022

Koch's Meerrettich 品牌重塑

由 Wolkendieb Design Agency

客戶: KOCHS Meerrettich & Feinkost GmbH

包裝類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #140491 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Koch's Meerrettich 品牌重塑

回歸根源的座右銘目前正在征服食品行業。包括辣根在內的古老根類蔬菜目前非常受歡迎。為了重振該品牌的貨架，Wolkendieb 重新推出了 Kochs 品牌標識和包裝組合。該標誌經過現代化改造，變得更加大膽、更加醒目。新設計側重於描繪未加工的天然成分和不含添加劑或保守劑的清潔配方。新鮮從田間直接送到消費者手中：直接、簡單且精心準備！

榮譽認可

關於A' Design Award 銀獎

Koch's Meerrettich 品牌重塑是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Koch's Meerrettich 品牌重塑將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Koch's Meerrettich 品牌重塑是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
尺寸同包裝: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
標籤: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
生產技術: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
設計挑戰: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
研究: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
靈感: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
項目時長: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
操作流程: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
團隊成員: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen