由設計師 Izabela Jurczyk 創作嘅 Bethru 清潔產品包裝係備受推崇嘅 2022 A' Design Award 鐵獎得獎作品，獲獎類別為包裝設計。

鐵包裝· 2022

Bethru 清潔產品包裝

由 Izabela Jurczyk

客戶: Bethru

包裝類別嘅 A' Design Award 鐵獎得獎者

14,126

經驗證嘅獲獎者

驗證設計 #140558 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Bethru 清潔產品包裝

Bethru係一款為家居清潔系列而設計嘅包裝,產品以固體潔淨片同可重複使用嘅噴霧瓶為主。呢啲潔淨片採用93%天然成分製成,純素、無動物測試,亦不含微塑膠。每片只需溶於自來水中,即可製成300毫升嘅清潔液。噴霧瓶只需購買一次,可重複使用多次,有效減少塑膠廢物。潔淨片以紙包裝,包裝盒亦採用可回收紙張製造。整體包裝嘅色彩同造型均取材自大自然。

榮譽認可

關於A' Design Award 鐵獎

Bethru 清潔產品包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Bethru 清潔產品包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Bethru 清潔產品包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.
尺寸同包裝: printing on bottle
Technical projection showing white underprint
Pantone: 1225C, 292C, 191C
flow-packs
Technical projection of flow-packs.
Pantone: 1225C, 292C, 191C

individual bottle box: multi surface / glass / bathroom / 379,4 x 405 mm
Pantone: 1225C, 292C, 191C
embossing, white printing

individual bottle band - multi surface / glass / bathroom
Technical projection
CMYK

leaflet
Technical projection.
Pantone solid uncoated 292U
embossing

shipper box / 698 x 659 mm
Technical projection
white printing
標籤: packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable
生產技術: The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.
設計挑戰: The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.
研究: We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.
靈感: Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.
項目時長: The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market
操作流程: BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.
團隊成員: brand concept: Rui Bento
visual design concept: Izabela Jurczyk
graphic design: Studio Design
production of photos and film: Robert Przybysz
圖片來源: Image #1: Photographer Robert Przybysz
Image #2: Photographer Robert Przybysz
Image #3: Photographer Robert Przybysz
Image #4: Photographer Robert Przybysz
Image #5: Photographer Robert Przybysz
Video: Robert Przybysz
pdf: studio design