由設計師 Jessica Yang - WeBranding Global 創作嘅 Artsmuzeum 品牌識別 係備受推崇嘅 2023 A' Design Award 銀獎 得獎作品，獲獎類別為 平面設計。
銀平面· 2023
Artsmuzeum 品牌識別
由 Jessica Yang - WeBranding Global
客戶: WeBranding Global
平面 類別嘅 A' Design Award 銀獎 得獎者
31,873
經驗證嘅獲獎者
驗證設計 #142003 嘅獲獎狀態設計
關於 Artsmuzeum 品牌識別
ArtsMuzeum係為一間售賣藝術相關產品嘅網上禮品店而創作嘅品牌識別。呢個識別將歷史藝術同現代生活連繫起嚟。標誌將哥德式而粗獷嘅字體同一個彷彿無限延伸嘅方形外框互相配搭。名稱經過縮寫並以創意方塊排列,字母以正負空間構成單一嘅圖形圖案。呢個簡潔而穩實嘅設計應用喺網站、文具同宣傳物料之上。
榮譽認可
關於A' Design Award 銀獎
Artsmuzeum 品牌識別是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Artsmuzeum 品牌識別將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Artsmuzeum 品牌識別是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- ArtsMuzeum is dedicated to preserving exquisite, historical moments in time, making them more accessible through modern products, and exhibiting the deep-seated connection, people's lives have with art. When designing the logo, it wanted to capture classical stylings while pairing it with a more contemporary artistic approach to spark interest in distant works of art and show how they are still relevant today.
- 尺寸同包裝
- ArtsMuzeum aims to build a bridge between historical art and modern life, from artifacts to merchandise. An artistic modern online gift shop connects the past and present to share the same world.
- 標籤
- Gift Shop, Brand Identity, Logo Design, Brand IP, Modern, Customized Gifts, Online Store, Artwork, Museum
- 生產技術
- With the spirit of sharing art with the public, the modern style logo is designed with a concise and solid pattern. The visual identity highly applies to the brand website, stationary and various promotional materials. ArtsMuzeum aims to get in touch with the local and international masses, and makes artistic products integrate into people's lives.
- 設計挑戰
- It was finding the perfect blend of representing historical and modern art that not only captures an onlooker's attention but helps to understand how past and present art are forever intertwined.
- 研究
- ArtsMuzuem helps shape the audience's understanding of the arts and keeps distant works of art relevant. Since ArtsMuzuem is not an ordinary gift shop, existing only online, it was necessary to emphasize the historical nature of a museum and the convenience of selling delicate products to help keep historical art alive in modern society. While browsing the online gift shop, people feel like having a real-life experience of walking through a museum rather than just shopping. Essentially, creating more accessible ways for people to enjoy historical art in their daily lives, just as Artsmuzeum does, was the basis of its research and branding initiatives.
- 靈感
- The ArtsMuzeum online gift shop collaborates with museums worldwide by blending historical and modern art to bridge the gap between the past and present. Drawing upon this idea, a logo is designed that visually represents the combination of historical art and modern society through its gothic yet bold fonts and seemingly infinite although squared frame.
- 項目時長
- June 2022 / New York City
- 操作流程
- The masses could capture what ArtsMuzeum represents through the design's names, lines, and patterns. The name's visual appearance is strengthened by shortening its length and presenting it in arranged creative blocks. The lining of the logo is boundless, timeless, and modernized to help the audience recognize and understand the brand. Finally, the pattern of the text is a totem of composing letters, a unique imprint that hides the construction of negative and positive space, making the text graphic.
- 團隊成員
- Creative Director: Jessica Yang
WBG Creative Center - 圖片來源
- WeBranding Global LLC
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