由設計師 Jingzhang Xiao and Dongyan Ruan 創作嘅 Sky Blue 酒精饮品包装 係備受推崇嘅 2023 A' Design Award 鐵獎 得獎作品，獲獎類別為 包裝設計。
鐵包裝· 2023
Sky Blue 酒精饮品包装
由 Jingzhang Xiao and Dongyan Ruan
客戶: Jiangsu Yanghe Distillery Co., Ltd
包裝 類別嘅 A' Design Award 鐵獎 得獎者
17,174
經驗證嘅獲獎者
驗證設計 #142367 嘅獲獎狀態設計
關於 Sky Blue 酒精饮品包装
《天蓝》係一款中国白酒嘅包装设计。酒樽採用以斐波那契螺旋线为基础嘅流畅线条造型，比例均衡，方便持握同开启。樽盖设计成眼睛形状，作为产品嘅象征符号。环保上釉工艺令玻璃表面细腻顺滑，同时减少对环境嘅影响。蓝色调令人联想起极光。外盒採用五合一结构，加强防伪保护。
榮譽認可
關於A' Design Award 鐵獎
Sky Blue 酒精饮品包装是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Sky Blue 酒精饮品包装將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Sky Blue 酒精饮品包装因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- The product design creates a "young, energetic, positive and upward" image, demonstrating the consistency of quality and brand appeal. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.
- 尺寸同包裝
- 145mm x 108mm x 320mm
- 標籤
- crafts, Baijiu, spirit, packaging, art
- 生產技術
- Bottle Material: crystal white, weight 580g
Cover Material: PC; LDPE; EPE; HDPE; ABS
Box: Positioning lithographed paper, special paper (built-in double-hole shaped steel sheet); laminated blister + velcro
Process: spraying, baking, injection moulding, electroplating, Bronzing, printing, matt film + glossy embossed oil - 設計挑戰
- The design is created to upgrade the product. Under the comprehensive cost, while the best intention is pursued in the inheritance and breakthrough, to solve the four problems of old products with single colour and lack of vitality, inconsistent design language, box-shaped structure grade and anti-counterfeiting.
- 研究
- Go deep into the market to conduct questionnaires, visits and discussions, to listen to the customers, gain insight into new demand of the consumers, identify new directions for breakthrough product innovation and constantly reconstruct the perspective of product innovation. The design theme revolves around the ‘Eye of the Sky’, using the fashionable and romantic ‘Blue Auroras’ , and the industry pioneered the ‘baby glazing’ process. In addition, it has also achieved five-in-one, four-code correlation, anti-counterfeiting and re-upgrading. With the project system to promote, weekly and daily meetings follow-up, achieving a front-to-back connection and integrated promotion effectively .
- 靈感
- Inspired by the smart streamline bottle, easy to hold and open; The shape of the bottle cap as "eye of the sky" reflects the "futuristic aesthetics", and also implies the spiritual connotation of "the eye of wisdom" and "intelligent life and be positive". The environmental protection glaze process is the leading initiate within the industry, which will reduce the damage to the environment, in line with the "bluer sky" brand vision, at the same time endowing the bottle body smooth touch, exquisite and delicate; Aurora blue is as bright and colorful as progressive life, which is the embodiment of pursuit and love, luck, fashion and nature. The liquor box has the five-in-one structure to strengthen anti-counterfeiting, in order to maintain the market order; Four-code correlation assists in digital marketing.
- 項目時長
- 2021-January.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu. - 操作流程
- 1. More comfortable to use: the entire packaging structure is designed by the principle of ergonomics, with the bottle and box designed in a proportion that makes it easy for the user to hold; the box adopts a tear-open method and leaves space at the neck of the bottle to take the liquor more convenient.
2. More enjoyment of aesthetic interest: the bottle is followed the principles of rational aesthetics, strengthening the visual golden ratio; the exclusive symbol of the eye of the sky, giving Sky Blue a personalized product connotation and the language of the times. It fits the aesthetic needs of the times and the liquor tasting interests of the Chinese people.
3. Secondary use is more environmentally friendly: the bottle is designed by the table tennis challenge to add life fun. - 團隊成員
- Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin
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