Amanda Dempster 嘅作品 Tathra Eco Camp 品牌識別

由設計師 Amanda Dempster 創作嘅 Tathra Eco Camp 品牌識別係備受推崇嘅 2023 A' Design Award 鐵獎得獎作品，獲獎類別為平面設計。

鐵平面· 2023

Tathra Eco Camp 品牌識別

由 Amanda Dempster

客戶: Amanda Dempster

平面類別嘅 A' Design Award 鐵獎得獎者

10,399

經驗證嘅獲獎者

驗證設計 #142725 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Tathra Eco Camp 品牌識別

在澳洲毀滅性的叢林大火中被摧毀後，塔斯拉生態營地需要一個象徵性的身份來講述一個關於復興、歷史和自然沉浸的故事。業主尋求一個品牌套房，既能體現這片土地的獨特故事，又能尊重其文化意義和他們對生態旅遊的承諾。由此產生的品牌風格和表現反映了營地的自然吸引力，並透過象徵目的地成長、歷史和復興的標誌性樹木年輪和獨特的配色方案向煥然一新的景觀致敬。

榮譽認可

關於A' Design Award 鐵獎

Tathra Eco Camp 品牌識別是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Tathra Eco Camp 品牌識別將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Tathra Eco Camp 品牌識別因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
尺寸同包裝: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
標籤: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
生產技術: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
設計挑戰: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
研究: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
靈感: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
項目時長: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
操作流程: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
專利: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
團隊成員: Amanda Dempster
圖片來源: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)