Flycat 飛貓品牌標識

由 Wei Sun

客戶: DOTONE Brand Design

平面類別嘅 A' Design Award 鐵獎得獎者

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經驗證嘅獲獎者

驗證設計 #143892 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

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設計

關於 Flycat 飛貓品牌標識

FLY CAT是一個專注於口腔醫療技術的品牌。全新的品牌升級將打破原有的刻板印象，突破對未來的想像。新標誌以簡潔明朗的線條呈現現代科技感，以多元化的延伸形式重建品牌視覺系統，重塑品牌活力。通過打造品牌IP，有效建立品牌聯想和品牌認知，賦予品牌人性化，提升品牌核心競爭力。

榮譽認可

關於A' Design Award 鐵獎

Flycat 飛貓品牌標識是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Flycat 飛貓品牌標識將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Flycat 飛貓品牌標識因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Flycat is a brand focusing on oral medical technology. It leads the development with innovation, and does not restrict the imagination of the future in the current form. It is hoped that the new brand upgrade can break the stereotype, reconstruct the brand visual system and reshape the brand in a variety of extended forms. vitality.Through the creation of brand IP, the brand image is strengthened and the brand value is conveyed.
尺寸同包裝: The actual production size of the brand LOGO is the minimum width of 5cm x height of 0.6cm, and the specifications are set in equal proportions in specific materials, which is convenient for customers to use and extend to actual production.
標籤: Brand Design, Logo Design, Vi Design, Medical Technology, Brand Ip Design
生產技術: Simple, clear and powerful logos can bring good memory points and facilitate communication. The brand IP image uses gradient metal shell and transparent material to enhance the sense of modern technology.
設計挑戰: The brand logo creates a sense of hierarchy and individuality, and creates brand differentiation. After repeated scrutiny and attempts, it has a more modern aesthetic in temperament. The brand IP carrier that extends from the brand name, the cat, how to combine the technological elements to become the unique spokesperson of the brand, and establishing the exclusive DNA of the brand is a difficult problem.
研究: With the changing trend of the Internet era, dental medical technology brands need to establish a highly topical and friendly IP image. As a communication medium between the brand and consumer groups, it can carry various forms of changes and continue to output content for the brand. Endow the product with social attributes and brand exclusivity at the same time.
靈感: The "F" is strengthened and extracted as the super identification symbol of the brand, and the forward rhythm reflects the enterprising spirit of the enterprise; the overall sense of hierarchy is created, and the brand characteristics are emphasized. The design uses the aesthetic philosophy of "Road to Simplicity" to create clear and powerful symbolic characteristics, present a sense of modern technology, and endow the identification symbols with multiple possibilities and ductility.
項目時長: The project started in July 2021 in Shenzhen and finished in January 2022 in Shenzhen.
操作流程: The brand logo uses "F" as the identification symbol and auxiliary element, which can be applied to various forms of applications such as posters, office supplies, and products; the brand IP image is a derivative based on the brand, which can be applied to the communication and application of different media, and can be used for Multi-field, multi-dimensional and multi-form creative extension enhances the core competitiveness of the brand.
專利: All copyrights DOTONE Brand Design,2021
圖片來源: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021