由設計師 CCB Fintech Co., Ltd. 創作嘅 New Year's Red Envelopes 利是封包装 係備受推崇嘅 2023 A' Design Award 鐵獎 得獎作品，獲獎類別為 包裝設計。
鐵包裝· 2023
New Year's Red Envelopes 利是封包装
客戶: China Construction Bank Corporation
包裝 類別嘅 A' Design Award 鐵獎 得獎者
12,515
經驗證嘅獲獎者
驗證設計 #144972 嘅獲獎狀態設計
關於 New Year's Red Envelopes 利是封包装
《新年利是》係一套為慶祝農曆新年而設計嘅三款利是封。利是係中國傳統賀年禮品，用嚟慶祝除夕，而「利是」二字亦寓意吉祥如意、福氣滿盈。每款設計都取材自傳統賀年吉祥話：象徵年年有餘嘅魚、寓意大吉大利嘅桔，以及代表福氣嘅葫蘆。圖案提取古代中國錢幣嘅形態，並以簡潔嘅點、線、面將呢種形態同各個吉祥符號結合。每個利是封尺寸為180毫米乘90毫米。
榮譽認可
關於A' Design Award 鐵獎
New Year's Red Envelopes 利是封包装是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計New Year's Red Envelopes 利是封包装將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。New Year's Red Envelopes 利是封包装因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- The New Year's theme "Lishifeng" is a set of three.
It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. The packaging design of the red envelopes is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine). - 尺寸同包裝
- Specifications: electronic image format
Size: 180 * 90mm - 標籤
- Red envelopes, New Year's, Chinese, auspicious, luck
- 生產技術
- 1. Background check and research
2. Identify creative concepts and think about creative points
3. Compose and sketch
4. Complete the creation through computer design software - 設計挑戰
- 1.Have fish every year, that is, auspicious fish, which is a homonym of "Be rich and abundant every year". It is one of the most representative languages of traditional Chinese auspicious prayers. It means to live a rich life and have surplus wealth and food every year.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "fish". The coin is represented by lines, making it like a coin and a ripple in the water at the same time.
2.Daju Dali, that is auspicious tangerine is the homonym of "Da Ji Dali", which means auspicious and lucky. It is one of the most representative languages of traditional Chinese auspicious prayers. People buy Chinese New Year tangerines all the time. I hope that the whole year will be auspicious and all the best. And tangerines are all golden yellow, which is also endowed by people with the meaning of wealth.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "tangerines". Presented in a simple and modern form, it will bless people with an auspicious and prosperous year.
3.Fortune-bringing is one of the most representative languages of traditional Chinese auspicious blessings. In ancient times, it was mostly used for social interaction, and now it refers to attracting wealth and making a fortune.
The graphic design extracts the elements of traditional Chinese "ancient coins" and combines with "gourd". Through the expression of lines, the two intersecting coins form a gourd shape, which is also an "8" shape. The gourd means to gather wealth, "8" is homophonic "fa", which means make fortune, and the meaning of making a fortune fits the theme. - 研究
- It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. it is based on three special themed red packets created with the theme of New Year's greetings.
- 靈感
- The graphic design is mainly designed by extracting the traditional Chinese elements "ancient coins" and combining the meaning of blessing theme. The form of expression is ingenious, and it is presented through the use of modern minimalist design techniques of dots, lines and surfaces. The festive, auspicious and rich traditional culture of red envelopes is presented in a modern design style, which confirms the regeneration and understanding of ancient Chinese culture in this era.
- 項目時長
- The project started in March 2022 in Guangzhou and finished in May 2022 in Guangzhou
- 團隊成員
- Chen Lei,Shusheng Liu
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