由設計師 Weina Xiao 創作嘅 Chinese Style Coffee 咖啡包裝插畫 係備受推崇嘅 2023 A' Design Award 金獎 得獎作品,獲獎類別為 平面設計。
金平面· 2023
Chinese Style Coffee 咖啡包裝插畫
客戶: Manta Ray Coffee Roasters
平面 類別嘅 A' Design Award 金獎 得獎者
經驗證嘅獲獎者
驗證設計 #145544 嘅獲獎狀態設計
關於 Chinese Style Coffee 咖啡包裝插畫
中式咖啡係為一個咖啡豆品牌創作嘅一系列插畫,應用於包裝同海報之上。呢啲插畫將咖啡文化同中國傳統文化結合,以京劇人物同中國俠客取代咖啡廣告常見嘅人物形象。人物姿態源自京劇表演,令人聯想起舉起咖啡杯嘅動作。每幅插畫都用Procreate應用程式以鉛筆風格繪製,保留咗手繪質感同精細嘅細節。每幅插畫嘅尺寸為21乘29.7厘米。
榮譽認可
關於A' Design Award 金獎
Chinese Style Coffee 咖啡包裝插畫是 A' Design Award 金獎得主,這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作,反映出其設計師的天才、智慧與才幹。預計Chinese Style Coffee 咖啡包裝插畫將成為一項備受讚譽、引領潮流、氣勢恢宏的發明,帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目,極大地造福並拓展藝術、科學、設計和技術的界限。Chinese Style Coffee 咖啡包裝插畫激起強烈的渴望,喚起激情,鼓勵創造力,令我們著迷。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- The illustrations contain elements of traditional Chinese culture. It shows the characters in Peking Opera, Chinese swordsmen and so on.
- 尺寸同包裝
- Illustration size:21cmx29.7cm,300pdi
- 標籤
- China, Coffee, PekingOpera, PencilDrawing, ChineseCulture, ChineseStyle
- 生產技術
- Illustrations in this series are drawn by Procreate software. Good detail and tactility are maintained.
- 設計挑戰
- The difficulty of this project lies in the combination of Chinese and Western cultures. Keep the interest and the relevance of things, the depiction of the details of the picture, and the visual effects used in the packaging of the poster.
- 研究
- In order to combine Chinese culture with coffee, I chose Peking Opera characters instead of the protagonists in the advertisement. Their movements are the special movements in Peking Opera performances. People can find familiar coffee in the illustrations, and at the same time, it can also make coffee lovers in the world interested in traditional Chinese culture.
- 靈感
- This is an illustration for a Chinese-owned coffee bean brand. The design is inspired by traditional Chinese culture. The movements of the characters in the Peking Opera characters are very interesting, similar to the movements of people picking up a coffee cup. The style of pencil drawing can give people a handmade feel. It is an interesting attempt to combine coffee elements with traditional Chinese elements.
- 項目時長
- The project started in China in October 2020 and was completed in China in January 2021.
- 操作流程
- The key to this design is the ingenious combination of Chinese and Western cultures. Add elemental features with identification and memory points. Keeping the details detailed while generating interest.
- 團隊成員
- Weina Xiao
- 圖片來源
- Image#1:illustration Weina Xiao,2021
Image#2:illustration Weina Xiao,2021
Image#3:illustration Weina Xiao,2021
Image#4:illustration Weina Xiao,2021
Image#5:illustration Weina Xiao,2021
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