由設計師 Giang Nguyen 創作嘅 ReForm Plastic 品牌形象設計係備受推崇嘅 2024 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2024

ReForm Plastic 品牌形象設計

由 Giang Nguyen

客戶: ReForm Plastic

平面類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #147036 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

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設計

關於 ReForm Plastic 品牌形象設計

ReForm Plastic 是一家具社會責任感的企業，總部設於越南，致力於解決塑膠廢物問題、改善非正規廢物回收工人的福祉，並透過生產由回收塑膠廢料製成的傢俬及板材來推動循環經濟。ReForm Plastic 板材獨特的表面紋理被巧妙地融入品牌形象之中。隨著公司不斷製造新板材，其品牌資產庫亦不斷增長及演化，為創意項目締造出一個充滿活力且統一的設計素材系列。

榮譽認可

關於A' Design Award 銅獎

ReForm Plastic 品牌形象設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計ReForm Plastic 品牌形象設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。ReForm Plastic 品牌形象設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
標籤: plastic waste, brand identity, social impact, recycled, furnitures
設計挑戰: The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
靈感: The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
項目時長: The project was started in July 2021 and finished in October 2021.
團隊成員: Giang Nguyen
圖片來源: Hieu Nguyen

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