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Yi Zhang 嘅作品 KK-Park 標識系統

由設計師 Yi Zhang 創作嘅 KK-Park 標識系統 係備受推崇嘅 2023 A' Design Award 銀獎 得獎作品,獲獎類別為 平面設計。


銀平面· 2023

KK-Park 標識系統

由 Yi Zhang

客戶: Value Design and Consulting (Shenzhen) Co., Ltd.

平面 類別嘅 A' Design Award 銀獎 得獎者

43,668

色彩

設計

關於 KK-Park 標識系統

KK-Park係中國鹽城一個文化休閒街區嘅標識系統。呢個場地原本係一個遊樂場,經過翻新改造,成為中韓文化交流嘅場所。設計重新詮釋咗韓國元素,包括韓國傳統服飾嘅飄帶、稱為「五方色」嘅傳統配色方案,以及韓文字符嘅筆劃。標識牌沿住場地帶狀嘅環形路線分佈。每個入口附近都豎立咗高身嘅導視標識,為訪客指引方向。標識板由彎曲不鏽鋼製成,經預製後喺現場安裝。

榮譽認可

關於A' Design Award 銀獎

KK-Park 標識系統是 A' Design Award 銀獎得主,這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品,展現出其設計師傑出的專業技能、才華與敏銳。預計KK-Park 標識系統將成為一件出色的典範之作,兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明,造福並拓展藝術、科學、設計和技術的界限。KK-Park 標識系統是一件令人羨慕的創作,它喚起渴望,帶來積極的情感,並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性
The site's mission is to publicize the city brand and promote South Korean culture. China is correlated with South Korea in terms of history and culture. The design deconstructs and rebuilds the Korean elements such as iconic ribbons of traditional Korean costume, the traditional Korean color "Obangsaek" and strokes characteristics of Korean characters.
尺寸同包裝
2200mm x 500mm x 665mm/5mm thick stainless steel bending
標籤
Signage, Commercial Street, public space, redevelopment, Culture
生產技術
The varying shape meets diversified functions. All boards of different categories can be unified visually through the same approach. Twisted steel plates are prefabricated and highly finished in factory, and on-site installation with accurate and precise structures is implemented, ensuring the final quality.
設計挑戰
The project was different from the common shopping centers as well as the regular playground, and had the complex, diversified and thematic characteristics. It fully studied the pedestrian flow, brand distribution and event spaces in the future. The density of signage was controlled intentionally in the condition of a clear key goal. Here now the visitors are encouraged to explore spaces.
研究
The site, located along the central lake, was designed a belt-like loop used as the main circulation. The unique ribbons, extracted from the traditional Korean costume, were featured as the main visual elements. The signage system is designed in a light and graceful shape, i.e. it inherits the core characteristics of the site, a belt-like route. And in the meantime, it results in highly recognizable visual effects as well, with a joyful ambience and a pulsing rhythm of the site.
靈感
Over the past 30 years since the establishment of diplomatic relations between China and South Korea, the two countries have continuously deepened economic and cultural exchanges. Located in China-South Korea (Yancheng) Industrial Park, the siteof a formerplayground, after renovation, was restored to a Sino-Korean cultural exchange leisure block.
We hope that the signage system, with a sense of place, links the geographic information, and functions as a tie for Sino-Korean cultural exchanges.
項目時長
Oct 01, 2022
Tinghu District, Yancheng City, Jiangsu Province, China
操作流程
Along the loop were several entrances and exits. The hierarchy of primary and secondary entrances was not obvious. And orientations were hard to tell. Thus it is essential to install iconic signage nearby each open entrance. The 3-meter-high wayfinding, light and graceful, is obvious in size and shape, fast guiding for the pedestrian flow.
團隊成員
Zhang Yi (creative director)
Luo Xin (project manager)
Yan Meiying (designer)
Shi Yumo (designer)
圖片來源
Updesign

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