Animate 包裝

由 Hsiaojou Huang

客戶: Yin Bao Pet Health Enterprise Co., Ltd.

包裝類別嘅 A' Design Award 鐵獎得獎者

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經驗證嘅獲獎者

驗證設計 #149311 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Animate 包裝

Animate 旨在迎合貓咪的需求。好奇的天性和對探索的熱愛，這都反映在品牌的包裝上。馬卡龍色的包裝不僅具有視覺吸引力，而且內容物也由天然成分製成，可促進貓的整體健康和福祉。 Animate 包裝採用大膽而生動的彩色插圖，使其獨一無二，與其他通常以貓照片為特色的貓糧產品不同。它可以輕鬆地識別買家，為他們的貓提供合適的配方，以及他們的貓的適當需求。

榮譽認可

關於A' Design Award 鐵獎

Animate 包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Animate 包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Animate 包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Most cat food packaging features real photos of cats in order to attract buyers' attention. But Animate uses strong and vivid contrasting colors and illustrations to differentiate the formulas and even the suitable cats range. Making it easier for buyers to quickly identify their needs.
尺寸同包裝: 400g / 170mm*250mm*38mm
1.5kg / 240mm*330mm*90mm
4.5kg / 270mm*460mm*120mm
標籤: Illustrations, Colorful, Pet Food, Cat Ration, Cat, Packaging, Cat Food
生產技術: The packaging is made of a non-transparent aluminum bag, which can maintain the kibbles' freshness after opening. We also designed parts of the package with transparency, allowing the inner vibrant color to shine through with the metallic aluminum foil bag.
設計挑戰: Due to the color different principles performed between screens and print out, we took time on selecting the colors.
研究: Blue Bay is committed to designing a healthy diet for pets. In order to differentiate each formula, we search for the common postures and preferences of cats and discuss and identify which color is most suitable for each formula.
靈感: Cats are the world's most curious animals, they love to explore things. That's why we came up with vibrant macaron colors, just like a joyful playground exclusively for cats. Here, they can enjoy their life with natural ingredients.
項目時長: This project was started in Jul 2022, and it was shown in public in Dec 2022 in Taiwan.
操作流程: People who have pets now are getting younger and younger, and living with pets has become a part of society. With the modern and unique design of this package, we aim to show that generation and quality can be on the same path. Giving pet owners an exceptional choice.
專利: Yin Bao Pet Health Enterprise Co., Ltd.
圖片來源: Yin Bao Pet Health Enterprise Co., Ltd./
Lucky Chihao photography studio/
Ponde, Pocky, Poppy and Gummy