由設計師 Tiago Russo and Katia Martins 創作嘅 The Storyteller 單一麥芽愛爾蘭威士忌 係備受推崇嘅 2023 A' Design Award 白金獎 得獎作品,獲獎類別為 包裝設計。
白金包裝· 2023
The Storyteller 單一麥芽愛爾蘭威士忌
由 Tiago Russo and Katia Martins
客戶: The Craft Irish Whiskey Co.
包裝 類別嘅 A' Design Award 白金獎 得獎者
經驗證嘅獲獎者
驗證設計 #149512 嘅獲獎狀態設計
關於 The Storyteller 單一麥芽愛爾蘭威士忌
故事講述者的目標是透過一個必須握在手中的容器,成為一種增強的沉浸式、個性化、親密的體驗,在瀏覽和操作時充分欣賞,感受磨砂和清晰的紋理、金色的鑲邊和滾花,以及最終的黑曜石瓶蓋的細節,這是一個完全感官和體驗式的瓶子設計。所有剩餘的配件都隱藏在視線中,只能從盒子的不同軸訪問,只有通過充分探索講故事者必須提供的秘密來揭示終極的沉浸式體驗。
榮譽認可
關於A' Design Award 白金獎
The Storyteller 單一麥芽愛爾蘭威士忌是 A' Design Award 白金獎得主,這是授予真正卓越、優雅和宏偉設計的極具聲望的認可。白金獎得主是創造的奇蹟,是智力創造力極限的見證,展現出其設計師無與倫比的專業精神和天才。這些設計被期待成為定義一個時代的美學、造福社會、並拓展藝術、科學、設計和技術界限的最負盛名的作品。The Storyteller 單一麥芽愛爾蘭威士忌展現出超凡脫俗的卓越水準,以其有益而寶貴的特質毫無疑問地讓世界變得更美好。The Storyteller 單一麥芽愛爾蘭威士忌是一件贏得 A' Design Award 白金獎的作品,它喚起慾望,啟發人心,令人愉悅,並迸發出巨大的喜悅。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Inspired by heritage, telling the tales of Ireland and Irish Whiskey, The Storyteller is an ultra-rare whiskey that is heavily influenced by a see-through display that fully focuses on the bottle, without further distractions. A 360 degree design that encompasses and merges the details of bottle and box: an interplay of angles that elevate the display and base booklet whilst keeping all other secrets fully hidden, from the glasses to the pipette, all in their respective secret compartments.
- 尺寸同包裝
- The bottle's geometry starts from the irregular angular base, making the bottle an enneahedron that will only be placed on top of a surface on its side, allowing for the correct reading of the written information. Due to this, the bottle can only be held by hand or in the golden tripod inside the box, where, hidden in the lower dark leather casing are four push-to-open drawers, each one towards one axis, and revealing glasses, coasters, stones, pipette, carafe, and of course, the secret booklet.
- 標籤
- Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
- 生產技術
- The Storyteller's vessel is an interplay of surfaces and geometries where half is fully frosted, and the other half, slightly recessed, is fully clear, revealing the whiskey inside in all its glory. This creates a visual play of slowly revealing the shades of the whiskey and the gold foiled across the bottle whilst viewing it from any angle. The box, on the other hand, present, at first glance, a vertical shape, with all the accessories hidden so that be bottle stays the centre of attention.
- 設計挑戰
- The main creative challenge in developing The Storyteller was the combination of different materials and slots that could create an illusion effect for both bottle and booklet. As a very peculiar glass vessel, full of intricate details and finishes, its stand also needed to defy the conventional, by maximizing the way the bottle, closure and detailing are highlighted by the experience box, keeping the interaction a moment of discovery instead of a product that gives away every single feature.
- 研究
- The focus of R&D during the creation of The Storyteller was focused on Irish History and literature. As an homage to the Managing Director, Ian Duignan's ancestors' and their trade, The Storyteller is a product that must understand the past, its importance and relevance, whilst looking into the future, with a disruptive approach and new methods of showcasing and highlighting the vessel and the whiskey inside. Due to that, mechanisms, automations and displays were also a core part of the research.
- 靈感
- More than a collectable, more than pure visionary design, The Storyteller represents an authentic piece of Irish History. Based on our Director's ancestors' tradition of being the country's storytellers, travelling from town to town and delivering the news across the island, this is a meaningful, personal take on a whiskey experience that merges with design to create a moment in History, to create new memories, powerful ones, around a glass of one of the rarest, most sought-after whiskeys ever produced.
- 項目時長
- Over a year, The Storyteller was designed and envisioned to the finest of details, thought through in order to provide a fully immersive experience between user and bottle. The box was developed to act as a cabinet of curiosities, where History and Mythology merge into secret chambers that reveal the whiskey-tasting accessories and the booklet, hiding in plain sight, waiting for the chosen user to unleash its secrets, yet always focusing on the floating bottle as the core of interaction.
- 操作流程
- Opening from the top in angled hinges, The Storyteller box opens exactly like two books together, making it only possible to remove the bottle from the top, held in a metallic tripod that elevates the vessel, slightly tilted upwards, allowing for a better read of the information embedded into the bottle. Underneath, a combination of optical illusion, LED and perspective reveals just a glimpse of the booklet that tells the story of the whiskey and meaningful moments of Irish whiskey heritage.
- 團隊成員
- Tiago Russo
Katia Martins - 圖片來源
- The Craft Irish Whiskey Co.
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