由設計師 PepsiCo Design and Innovation 創作嘅 Lay's More Belgian Really Impossible 食品包裝 係備受推崇嘅 2023 A' Design Award 銀獎 得獎作品，獲獎類別為 包裝設計。
銀包裝· 2023
Lay's More Belgian Really Impossible 食品包裝
由 PepsiCo Design and Innovation
客戶: PepsiCo Design & Innovation
包裝 類別嘅 A' Design Award 銀獎 得獎者
經驗證嘅獲獎者
驗證設計 #149717 嘅獲獎狀態設計
關於 Lay's More Belgian Really Impossible 食品包裝
Lay's More Belgian Really Impossible 係一款喺比利時發售嘅薯片限量版包裝設計。呢款包裝呈現咗同 Brussels Ketjep 合作開發嘅兩款全新本地口味。比利時消費者獲邀提交具有濃厚本地特色嘅設計概念，得票最高嘅兩個概念被採用並喺包裝上註明設計者名字。呢個做法係回應本地品牌以貼切口味同宣傳訴求佔優嘅零食市場。設計旨在留住 Lay's 品牌現有嘅買家，同時吸引新顧客。
榮譽認可
關於A' Design Award 銀獎
Lay's More Belgian Really Impossible 食品包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Lay's More Belgian Really Impossible 食品包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Lay's More Belgian Really Impossible 食品包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
- 靈感
- Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.
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