Mohammadreza Eslamparast 嘅作品 Shadlee 飲品包裝

由設計師 Mohammadreza Eslamparast 創作嘅 Shadlee 飲品包裝係備受推崇嘅 2023 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2023

Shadlee 飲品包裝

由 Mohammadreza Eslamparast

客戶: Shadlee Co., Ltd.

包裝類別嘅 A' Design Award 銅獎得獎者

13,564

經驗證嘅獲獎者

驗證設計 #150114 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Shadlee 飲品包裝

Shadlee係一系列無酒精雞尾酒飲品嘅包裝設計。呢啲飲品專為喺派對上唔想飲酒嘅人士而設。設計呈現五種口味,每個樽身都繪有唔同動物嘅插畫。動物嘅樣貌被簡化成扁平嘅幾何圖形,並以現代風格手繪而成。標籤採用高對比度嘅色彩,令產品喺貨架上更顯眼易見。五個標籤之間有統一嘅視覺風格互相呼應,而色彩繽紛嘅插畫亦營造出歡樂愉悅嘅氛圍。

榮譽認可

關於A' Design Award 銅獎

Shadlee 飲品包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Shadlee 飲品包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Shadlee 飲品包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Special animal images are used to differentiate the design from other competitors. They are hand drawn in a modern style.
High-contrast colors were used to attract more attention on the shelf.
尺寸同包裝: Width 80 mm x Depth 45 mm x Height 290 mm
標籤: Mocktail, Drink, Colorful, Party Drink, Flat Illustrations, Modern Style, Label, Mythical Animals
生產技術: All the fantasy faces were first selected from the photos, the photos were simplified into geometric forms on paper and finally scanned, Then they were rendered by computer using Adobe Illustrator. In some cases, they were edited several times.
設計挑戰: There were 5 flavors.
Selection of 5 animals with visual appeals.
Simplifying the forms of animal's faces with a lot of details and colors to make them more harmonious and attractive.
Visual unity was important in all flavors.
研究: Before designing, the design team researched for about 2-3 weeks to see the concept and appearance of other packaging in the markets to know and find their path of design. The imaging technique was chosen to be different and attractive. The design was carried out using a completely colorful space, full of contrast and flat surfaces.
靈感: The illustration of popular animals with various colored cuts is attractive and pleasant for every generation. This method helped to create a colorful and happy atmosphere in the design of the label.
項目時長: The project started in June 2019 in Tehran and finished in September 2019 in Tehran.
操作流程: Mocktail drink is a kind of non-alcoholic drink for people who prefer not drink alcohol at parties.
圖片來源: Image #1: Illustrator Mohammadreza Eslamparast, 2019.
Image #2: Illustrator Mohammadreza Eslamparast, 2019.
Image #3: Illustrator Mohammadreza Eslamparast, 2019.
Image #4: Illustrator Mohammadreza Eslamparast, 2019.
Image #5: Illustrator Mohammadreza Eslamparast, 2019.