由設計師 Wallrus Design Studio 創作嘅 Oat Milk 飲品包裝 係備受推崇嘅 2023 A' Design Award 銅獎 得獎作品，獲獎類別為 包裝設計。
銅包裝· 2023
Oat Milk 飲品包裝
客戶: Wallrus Design Studio
包裝 類別嘅 A' Design Award 銅獎 得獎者
17,360
經驗證嘅獲獎者
驗證設計 #150948 嘅獲獎狀態設計
關於 Oat Milk 飲品包裝
燕麥奶係一款以燕麥製成嘅植物奶飲品包裝設計。包裝採用無菌紙盒,尺寸為闊85毫米、深85毫米、高230毫米,圖案以柔性版印刷技術印製。包裝上繪有不同生活方式嘅年輕人插畫,將呢款飲品呈現為新穎又富營養嘅選擇。健康嘅日常生活習慣以含蓄嘅方式融入圖像當中。呢個設計旨在喺貨架上突出顯眼,吸引仲未認識燕麥奶味道嘅消費者嘗試呢款產品。
榮譽認可
關於A' Design Award 銅獎
Oat Milk 飲品包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Oat Milk 飲品包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Oat Milk 飲品包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
- 尺寸同包裝
- Width 85 mm x Depth 85 mm x Height 230 mm
- 標籤
- Oat Milk, Tetrapak, Milk, Healthy
- 生產技術
- This product is flexo-printed on tetrapack aseptic box.
- 設計挑戰
- The newness of the product and the lack of consumer awareness of the taste and uses of the product.
- 研究
- Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
- 靈感
- In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
- 項目時長
- The project started in January 2022 in Iran and finished in April 2022 in Iran.
- 操作流程
- This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
- 專利
- Copyright 2022 Wallrus Design Studio. All right reserved.
- 團隊成員
- Creative director: Matin Mirzaei
- 圖片來源
- Mockup: Wallrus Design Studio
贊助
探索 Designers.org 以外嘅世界
探索我哋廣告合作夥伴提供嘅產品、服務同機會。
探索更多
相關設計
探索更多同一類別中按優秀程度揀選嘅得獎設計。
