Ranger 視覺形象設計

由 Zhang Weiwei

客戶: Yunnan Tech & Besiness University

平面類別嘅 A' Design Award 鐵獎得獎者

12,556

經驗證嘅獲獎者

驗證設計 #150972 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Ranger 視覺形象設計

「Ranger」係專為服務年輕旅客嘅酒店而設計嘅視覺形象。呢個形象將每位住客比喻為「遊俠」——一個喺奇幻故事入面經常出現嘅角色形象。設計以遊俠面具作為主要創意元素,並由此衍生出一系列遊俠裝備符號。呢啲符號應用喺標準尺寸嘅辦公用品同酒店用品上,亦都運用喺一啲邀請住客互動嘅物件度。標誌採用鐳射燙金印刷工藝,令表面喺唔同角度觀看時,會呈現出變化嘅光澤效果。

榮譽認可

關於A' Design Award 鐵獎

Ranger 視覺形象設計是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Ranger 視覺形象設計將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Ranger 視覺形象設計因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
尺寸同包裝: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
標籤: Ranger, Hotel, Visual Identity, Young man, Traveller
生產技術: The product mainly adopts laser hot stamping process.
設計挑戰: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
研究: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
靈感: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
項目時長: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
操作流程: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.