Chunyang Wang and Qianqian Yao 嘅作品 Inspiration Season 海報

由設計師 Chunyang Wang and Qianqian Yao 創作嘅 Inspiration Season 海報係備受推崇嘅 2023 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2023

Inspiration Season 海報

由 Chunyang Wang and Qianqian Yao

客戶: Hangzhou Loft49

平面類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #150999 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Inspiration Season 海報

《靈感季》係為杭州一個城市創意園舉辦嘅設計論壇所設計嘅主視覺形象。呢個園區由舊化纖廠改建而成,設計師特別選用藍色羊毛線,將建築物嘅過去同現在連繫埋一齊。靜態海報尺寸為841 x 594毫米,動態海報則係十秒嘅豎版影片。實物懸掛嘅羊毛線用4K攝影機配合滑軌拍攝,再經過剪輯、調色同構圖處理。羊毛線輕輕搖曳嘅畫面,正正表達出靈感湧現嗰一刻嘅感覺。

榮譽認可

關於A' Design Award 銅獎

Inspiration Season 海報是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Inspiration Season 海報將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Inspiration Season 海報出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: “Inspiration Season” is the first large-scale design forum activity held by Hangzhou Loft49. Over 50 years Loft49 has been transformed from an old chemical fiber factory into an urban creative design park.Through several years of demolition and restoration, Loft49 was renewed. To commemorate this history, the author chose wool as the inspiration for this design. The past and the present of the factory building are connected by yarn. It has brought new ideas to the forum activities of the "Inspir
尺寸同包裝: Poster : 841*594mm, Motion poster : 9:16 MOV Time:10 second
標籤: Dynamic Poster, Live Filming, Culture of Factory Renovation, Expression of Inspiration
生產技術: 1.The poster was shot with Blackmagic and slide rails in 4K vertical screen.2. Post-effect processing, image pick-up, color matching and composition challenges were carried out.3. Combine the moving picture with the graphic design to output the final static poster and dynamic poster
設計挑戰: The biggest challenge is how to give the content of the dynamic shooting more a sense of graphic design.
研究: Modern dynamic image technology is becoming more and more popular, which has a great impact on graphic design.People need to think about how static content fuses with dynamic images.Through the combination of film and graphic design images to find more interesting poster forms and try to break through the boundaries of graphic design. The forum received a lot of positive feedback，which triggered everyone's thinking about graphic design and dynamic design. It brings a new possibility to dynamic graphic design.
靈感: Posters are divided into static and dynamic forms.After actually photographing the real scene space where the wool is hanging, the technology processing is done.Converts the poster to a static state.The blue wool represents the factory of the past and the future of the place.Because Loft49's architectural spatiality is a feature, the dynamic part emphasizes the three-dimensional sense of space composed of wool.The shaking of the wool expresses the moment of inspiration.
項目時長: Created in Hangzhou China in August 2022
操作流程: The first thing you see is the rotation of several lines in the picture, which is transformed into a flat poster in a sudden jerk. In the process, people will see the blue wool, sense of space, sudden surprise, and finally reveal the content. The overall flow allows visiters to understand the meaning of the picture and generate inner associations and inspiration.
團隊成員: Chunyang Wang
Qianqian Yao