由設計師 Elena Gamalova 創作嘅 Odaya Home 包裝係備受推崇嘅 2023 A' Design Award 鐵獎得獎作品，獲獎類別為包裝設計。

鐵包裝· 2023

Odaya Home 包裝

由 Elena Gamalova

客戶: ODAYA Home

包裝類別嘅 A' Design Award 鐵獎得獎者

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驗證設計 #151176 嘅獲獎狀態

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設計

關於 Odaya Home 包裝

Odaya Home 包裝需要體現所用手工縫製蕾絲的工藝和裝飾品的象徵價值。孔雀形像是小田屋首個關愛系列的核心元素，是家庭的傳統守護者。包裝設計將孔雀形象發展成精美的金色羽毛網，讓人想起花邊製作本身。禮盒蓋內側講述了品牌故事，而精緻的薄紙上印有品牌口號“你屬於，這就是家，Odaya Home”。為內部的細棉緞面料提供柔軟的包裹。

榮譽認可

關於A' Design Award 鐵獎

Odaya Home 包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Odaya Home 包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Odaya Home 包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
尺寸同包裝: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
標籤: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
生產技術: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
設計挑戰: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
研究: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
靈感: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
項目時長: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
操作流程: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
專利: Copyrights belong to Elena Gamalova, 2023.
圖片來源: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home