由設計師 Yao Wu 創作嘅 Trip of Tea 插畫 係備受推崇嘅 2024 A' Design Award 銀獎 得獎作品,獲獎類別為 平面設計。
銀平面· 2024
Trip of Tea 插畫
由 Yao Wu
客戶: Beijing Wuyao Cultural and Creative Co. Ltd.
平面 類別嘅 A' Design Award 銀獎 得獎者
經驗證嘅獲獎者
驗證設計 #151736 嘅獲獎狀態設計
關於 Trip of Tea 插畫
《茶之旅》係為一間中國茶葉公司創作嘅一對插畫作品。兩幅作品嘅靈感分別嚟自兩條歷史悠久嘅茶葉運輸路線——萬里茶道同海上絲綢之路。取材自客戶標誌嘅馬匹形象,喺每條路線上化身為信使。每匹馬嘅形態同馬鞍上嘅圖案都會隨住目的地城市或地區嘅特色而變化,畫面仲融入咗唔同國家嘅飲茶場景。插畫係用繪圖板手繪而成,以拼接長卷嘅形式展開,適合用於海報、明信片同其他用途。
榮譽認可
關於A' Design Award 銀獎
Trip of Tea 插畫是 A' Design Award 銀獎得主,這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品,展現出其設計師傑出的專業技能、才華與敏銳。預計Trip of Tea 插畫將成為一件出色的典範之作,兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明,造福並拓展藝術、科學、設計和技術的界限。Trip of Tea 插畫是一件令人羨慕的創作,它喚起渴望,帶來積極的情感,並激發驚嘆與讚嘆。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- These two works are illustration designs created for the famous Chinese tea company "Bama Tea". We combined the most conspicuous horse element in the client's company logo and applied it to the illustration, using it as the main body and the theme of "Revisiting the Road to Tea", with the horse element running through it. It is worth noting that different images of horses and saddles vary, combining different characteristics of tourist destinations and drawing in depth different countries and regions. The entire picture is unfolded in a tiled form to facilitate subsequent graphic promotion and use.
- 尺寸同包裝
- The size displayed as a separate illustration work is 3.84m*0.76m using giclee technology. Commercial applications vary in size depending on the type.
- 標籤
- illustration, Bama Tea, Trip Of Tea, Tea Road of Ten Thousand Miles, Chinese tea
- 生產技術
- The illustrations are created on photoshop using a hand-drawn tablet. This long reel accommodates most size applications. These three parts can be used alone or in conjunction with other derivatives for subsequent commercial applications, such as postcards, posters and other creative works.
- 設計挑戰
- The difficulty in creating this illustration lies in the combination of tea cultures from different countries. It is necessary to avoid cluttering the picture and maintain a unified style without losing its characteristics.
- 研究
- Reference is made to the tea culture of different countries and regions in history, and the entrepreneurial background of the client company is integrated with it. A large number of tea drinking scenes from different countries are integrated into the illustrations to show the tea culture of different countries, and are connected by horses in different postures. The illustrations are colorful and harmonious.
- 靈感
- The two illustrations are inspired by the two tea transportation routes in Chinese history, namely the "Ten Thousand Miles Tea Road" and the "Maritime Silk Road", using horses as messengers throughout the route of the Ten Thousand Miles Tea Road.
- 項目時長
- The project started in Beijing in August 2022 and was completed in Beijing in December 2022
- 團隊成員
- Original designer: Yao Wu
Illustration designer: Yuchen Zhang
Illustration designer: Boxing Xie
Graphic designer:Ziyang Zheng
Graphic designer:Zhen Tan
Graphic designer:Huafeng Shi
3D designer:Hao Liao
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