由設計師 Antonia Skaraki 創作嘅 The Wine Bag 包裝係備受推崇嘅 2024 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2024

The Wine Bag 包裝

由 Antonia Skaraki

客戶: The Wine Bag

包裝類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #152156 嘅獲獎狀態

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色彩

設計

關於 The Wine Bag 包裝

呢款包裝係專為Lidl聖誕限量版而設計,為客戶The Wine Barrel打造1.5公升盒裝半乾型葡萄酒嘅包裝。AS將容器設計成手袋嘅造型,加入金色元素營造節日氣氛,同時帶出奢華質感。皮革紋理嘅運用提升咗整體外觀,令佢睇落更加真實、更顯高級。為求完美呈現,設計團隊仲加上紅色繩帶作為手挽,令個「手袋」設計更加逼真、更有說服力。

榮譽認可

關於A' Design Award 銅獎

The Wine Bag 包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計The Wine Bag 包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。The Wine Bag 包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
尺寸同包裝: Paper Box Width 250mm x Depth 100mm x Height 185mm
標籤: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
生產技術: The package is a bag in box for wine. The outside is paperback.
設計挑戰: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
研究: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
靈感: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
項目時長: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
操作流程: Product was distributed in all Lidl supermarkets throughout Greece.
團隊成員: creative director: Antonia Skaraki and art director: Andreas Deskas