Jason Chan - Offesc Design 嘅作品 Ings 護膚品包裝

由設計師 Jason Chan - Offesc Design 創作嘅 Ings 護膚品包裝係備受推崇嘅 2024 A' Design Award 鐵獎得獎作品，獲獎類別為包裝設計。

鐵包裝· 2024

Ings 護膚品包裝

由 Jason Chan - Offesc Design

客戶: Ings Yingshu Group

包裝類別嘅 A' Design Award 鐵獎得獎者

10,937

經驗證嘅獲獎者

驗證設計 #152173 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Ings 護膚品包裝

Ings係為一系列護膚產品而設計嘅包裝。設計以子彈形狀嚟比喻深入肌膚底層嘅意象。建築設計手法營造出多維度嘅視覺呈現,表達出品牌嘅專業技術感。原有嘅標誌經過簡化處理,令品牌核心元素喺唔同產品類型上都能夠保持清晰易辨。無塑拉鏈式快遞包裝盒取代咗黏合膠水,FSC認證嘅蜂窩紙提供緩衝防震功能,而大豆油墨則有助於降解環保。

榮譽認可

關於A' Design Award 鐵獎

Ings 護膚品包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Ings 護膚品包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Ings 護膚品包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: INGS is a leading domestic skincare brand that embraces the concepts of self-care, nature, authenticity, and technology. The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations.
尺寸同包裝: Ings Hyaluronic Acid Moisturizing and Repairing Lotion: 120ml, 48mm*48mm* 155mm, 55.99g
Ings Hyaluronic Acid Moisturizing and Repairing Mask: 28ml, 164mm*165mm 6.36g
Ings Hyaluronic Acid Hydro-Repairing Pre- Essense: 8ml, 30mm*30mm*108mm, 26.92g
Ings Hyaluronic Acid Moisturizing and Repairing Toner: 200ml, 54mm*54mm*178mm, 61.3g
Ings Hyaluronic Acid Intensive Sensitive Tolerance-Extreme Cream: 50g, 71mm* 71mm*56mm, 165.2g
Ings Hyaluronic Acid Pure Facial Cleanser: 120g, 60mm*32mm*172mm, 17.25g
標籤: Love Self, Nature, Real, Science, Technology
生產技術: In terms of materials, we have adopted plastic-free logistics boxes and eliminated the use of adhesive glues. Instead, we use zippered courier boxes. For shock absorption, we use FSC-certified honeycomb paper. The product packaging employs soy ink, which aids in degradation.
設計挑戰: With a large number of SKUs, it's important to address the issue of varied and chaotic color styles. While designing the products, it is crucial to adhere to the parameters set by national skincare standards and make efforts to utilize environmentally friendly materials that comply with those standards. This ensures that we uphold our commitment to prioritizing sustainable development to the fullest extent possible.
研究: After studying other skincare brands in the same category, we discovered that many of them tend to focus more on visual appeal and market trends. However, our emphasis lies in presenting the essence of professional technology. Drawing inspiration from our core technology, we have visually highlighted the research and development of our brand's maximum core value. The bullet-shaped design symbolizes direct penetration to the skin's depths, conveying a pictorial metaphor.
靈感: The team approached the design from a perspective of professional technology, incorporating the metaphor of a bullet directly reaching the skin's depths. By combining architectural techniques, they created a multidimensional presentation that effectively expresses the professionalism of the brand's exclusive new technologies. The original logo was overly complex and had limited communicative power.
項目時長: The project started in June 2021 in Shanghai and finished in December 2022 in Shanghai.
操作流程: The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations. In the initial stage, the brand's key elements were extracted and simplified, creating a visually appealing presentation that precisely aligns with the brand's core technology.
圖片來源: Photographer Ings, shanghai, 2022